Brand Identity, also known as Brand Identity (BI for short), is a relatively new concept. BI in this case refers to the things that come from the same source and are converted into symbols, information and products themselves in the field of communication in the lower level marketing activities of enterprises, and can make consumers face more and more different brands. Corporate behavior that is influenced by many aspects of brand identity and can be recalled in succession -- whether it is the product, or the company, or the logo, or the corporate standard color, or the endorsement of the corporate image, even the advertising snippet and corporate promotional materials, and can influence and continue the persistence of this memory.

    2.The essence of brand identity is

• What is the value of a brand?

• What is the personality of the brand?

• What is the long-term and ultimate goal of the brand?

• How consistent is the brand?

• What is the basic status of the brand?

• What is the brand identification symbol?

    These six questions point to brand definition and constitute the connotation of brand. Brand identification can form the basis for brand communication and in-depth management of extension in a specific period.

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STR6003CN_Aidphar Brand Identification Strategy

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