Aidphar Cultural Values
The marketing background:
(1) Macro environment
1.Political/legal environment
(1) Deng Xiaoping Theory established since the 15th CPC National Congress and a series of reform and opening up policies established at the fifth Plenary Session of the 15th CPC Central Committee have brought good opportunities for the development of enterprises.
(2) The target of lifting large and medium-sized state-owned enterprises out of poverty in three years has been basically achieved, the socialist market economy is still being established, and the market environment in the transition period is still very severe.
3) The Outline of the tenth Five-Year Plan was formulated and implemented
The planned growth of the TCM industry is 10.2%, indicating that the pharmaceutical industry still has large room for growth.
(4) The western development strategy implemented by the State
The implementation of the strategy will benefit more than 300 million people in western China, and will also stimulate domestic demand and promote the further development of the domestic economy.
(5) The state has promulgated some laws "Company Law", "Private Enterprise Law", "Cooperative Enterprise Law", "Sole proprietorship Enterprise Law", "Township Enterprise Law", which is conducive to regulating the behavior of enterprises.
(6) During the fifteenth five-year plan, the VAT shifted to the direction of consumption, and the tax burden of enterprises decreased.
(7) The awareness of environmental protection has been strengthened, and the law has been gradually improved.
(8) The State Administration of Taxation issued restrictions on enterprises to publish advertisements.
(9) The state implements GMP standards for pharmaceutical enterprises.
(10) The State exercises classified control over drugs.
(11) The State has carried out a series of medical reforms:
Separate hospitals and pharmacies;Hospitals to carry out profit and non - profit reform, staff medical reform designated trial.
(12) The newly promulgated Drug Law will come into effect on December 1.
(13) The national standard management of the pharmaceutical industry has established a vertical management system.
(14) The protection period of national achievements in drug research and development has been extended.
(15) ADR institutions started.
(16) The overall reduction of drug prices by the state.
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