Outline of Integrated Sales Plan
An overview
Overview of situation Analysis
Overview of Marketing Objectives
Overview of Marketing Strategy
Budget Strategy Overview
The situation analysis
Industry status
Industry and company business definition
Industry History
Advances in technology
The development trend
Industry development model
The demand curve
Per capita consumption
Growth potential
Industry characteristics
Distribution model and traditional channels
Industry regulations and management system
Typical promotion potential
Geographical features
Profit model
The company
History:
The business scope
Current scale, growth status, profit status
reputation
Competitiveness in different areas
power
weaknesses
Products/Services
The product description
Development and Experience
Product stages in different life cycles
……
Original Files Download: