Outline of Integrated Advertising Plan

An overview of the

1. Premise - An overview of the information provided by the marketing plan

2. Overview of Advertising objectives

3. Overview of Advertising Strategy

4. Summary of the budget

1. The situation analysis

1. The current marketing situation of the enterprise (or product)

1. Business or industry information

2. Company product or service description

3. The stage in the product life cycle

4. Classification of goods

5. Competition or market positioning

1. A general description of the market

2. Sales records and market share

3. Description of consumer purchase process

4. Distribution method

5. The pricing strategy adopted

6. Marketing survey Results

7. Communication record

1. Target Market Description

1. Identify market segmentation

2. The main market

3. The secondary market

4. The market characteristics

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MAR6001CN_Outline of Integrated Advertising Plan

MAR6001EN_Outline of Integrated Advertising Plan