During the economic downturn, enterprises temporarily weaken the high-end product brand, and instead launch the low-end product brand to adapt to the sluggish market demand, this strategy seeks a balance between short-term economic interests and long-term brand maintenance, which has multiple important implications.
During the economic downturn, enterprises temporarily weaken the high-end product brand, and instead launch the low-end product brand to adapt to the sluggish market demand, this strategy seeks a balance between short-term economic interests and long-term brand maintenance, which has multiple important implications.
First, to achieve short-term economic benefits