Enterprise Value Systems of Invengo
The ultimate competition of enterprises is cultural competition. Invengo Group has formed its own unique cultural system in its long-term business practice. How can you gain a deep understanding of Invengo's cultural system? It is recommended that you study ten articles in the new year. These ten articles are the results of the long-term practice of Invengo Group headed by Chairman Xu Yusuo. The main articles are also written by himself.
Chinese Version:
Invengo corporate culture values collection
The essence of Invengo culture
The core concept and practice of Invengo culture
How to get a salary package that exceeds expectations
God rewards those who work hard
Twenty-five years of hard work, we have been on the road
Knowledge is boundless and Invengo's book industry is deeply cultivated with Chinese Chips
Twenty-five years of deep ploughing of railways led to Smart Railway with Chinese Chips
Smart retail is spreading its wings after twenty-five years of RFID technology precipitation
English Version:
Invengo corporate culture values collection
The essence of Invengo culture
The core concept and practice of Invengo culture
How to get a salary package that exceeds expectations
God rewards those who hard work
Twenty-five years of hard work, we have been on the road
Knowledge is boundless and Invengo's book industry is deeply cultivated with Chinese Chip
Twenty-five years of deep ploughing of railways led to Smart Railway with Chinese Chip
New retail is spreading its wings after twenty-five years of RFID technology precipitation
25 Years Hard Work on Railway Application
Automatic identification of railway vehicle number, historic demand and opportunity
The time can be traced back to the 1980s and 1990s. With the worldwide wave of new technological revolution, the transformation of traditional Chinese railway technology and operation mode by information technology is rapidly carried out. The Transportation ManagementInformation System ( Referred to as TMIS system) as a representative of a series of information management system into the big layout, big construction, big application stage, and corresponding to it, for the national railway from south to north driving hundreds of thousands of trucks and vehicles of basic information collection, but still completely rely on manual.
With seventy thousand km national railway roads and three thousands rail cars, regardless of day and night, wind and rain , spring, summer, autumn and winter, China had been employing tremendous numbers of workers to record all of the data and information simply by hand. The traditional methods to copy car numbers cost much with high labor intensity,
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Invengo Focuses on the hard Work of Library
With the popularization of library management informationization, how to realize the fast and reliable borrowing and return of books, fast plate point, search, disorderly book sorting and other intelligent, has been restricting the development of library management industry bottleneck.RFID technology is applied to the library, through RFID technology and products to identify, track and protect the library's books and materials, to realize the borrowing of books and materials, order, search, collection inventory intelligent, greatly improve the efficiency of library books and materials processing.Thus greatly enhance the library management mode of intelligent level, improve work efficiency, reduce the labor intensity of library management personnel, for the library information management has brought a revolutionary improvement.
In the 1990s, RFID technology and products began to be widely used in library management around the world.In 1998, North American libraries proposed to use RFID technology as a way for readers to borrow money by themselves. After that, Rockefeller University Library in New York was the first to install RFID system.In 1999, the Farmington Community Library in Michigan became the first public library to use the technology.In 2002, the National Library of Singapore released Asia's first fully deployed RFID library management system, taking the lead in introducing high-frequency (HF) RFID technology into the library.The use of RFID technology has increased the library's borrowing rate by 30 times, reduced the number of staff by 2,000, saved $28 million a year, and achieved remarkable results in improving management efficiency and service level.
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God Reward Those Who Work Hard
Looking back on the 20 years of development, WE are pleased to see that Yuanwanggu has grown into a public company with RFID technology as its core and dedicated to RFID core technology and solutions.The company's core competitiveness is increasing day by day, the core business strategic advantage highlights!
Under the influence of national macro-control and deleveraging policy, many listed companies have been able to grow rapidly through diversified development. However, when the growth driven by financial leverage was subjected to the deleveraging policy, cash flow dried up, banks withdrew loans and stock prices fell..., so that many companies and major shareholders caught by surprise, leverage financing is difficult to continue, but to sell the control of the numerous......
When China's economy was booming, we all boarded the express train of The Times of economic development and enjoyed the benefits brought by it.But when economic growth slows down, the negative impact of the Great Leap Forward growth becomes apparent.Do not respect the objective law, often will suffer from the law of the bite!
In early 2020, the novel Coronavirus pandemic posed another challenge to our understanding of microscopic viruses.The epidemic situation is an order, and containment is a responsibility.Business shutdown, survival crisis enterprise pressure highlights!The country launched a major public health emergency level 1 response, Wuhan emergency!Hubei emergency!National emergency!
At present, the company is the best policy to ensure survival. Yuanwang Valley can sail against the wind and fly fast, and the strategic thought pursued by Yuanwang Valley is inseparable.The strategic path of Yuanwang Valley since its establishment can be divided into the following stages:
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25 years of RFID Technological Precipitation is Spreading to Smart Retail
Throughout the development trend of domestic and foreign retail formats, the Internet 㓁 giants led by Alibaba, Tencent, Baidu and BATJ of Jingdong have demonstrated their talents in the new retail field.Ali has invested intime to enter the department store industry, invested Suning to play 3C home appliance chain, acquired rT-Mart and Auchan's solid strength in supermarket, and has gradually created the prototype of new retail business -- hema Xiansheng.Tencent has become a shareholder of Yonghui, creating a new retail format of "super species" of Yonghui, and laying out offline supermarkets.Jd 7Fresh aims at offline fresh supermarkets, while Baidu uses artificial intelligence to transform the production and service mode of traditional retail brand stores.
The construction of retail pattern mainly focuses on five elements: flow, logistics, payment, property and technology.In the new retail model, the entry of major giants offline brings huge traffic entrance, fully enabling traditional retailers;At the same time, the logistics mode is constantly innovating, "pre-warehouse", "store-store-warehouse" effectively reduce the logistics cost;Mobile payment, the application of payment without feeling, has been greatly enriched
Consumers' sense of experience;The expansion of offline business in the new retail pattern, as well as the convenience of offline distribution, also further break through the property barrier;The application of RFID and related perception (acquisition) technology, combined with cloud computing, artificial intelligence and big data algorithm, can efficiently and batch collect commodity data, supply chain data, user portrait data, forming real big data assets, to provide accurate data support for business intelligence decision management of enterprises.
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STR0014CN_25 years of RFID Technological Precipitation is Spreading to Smart Retail
STR0014EN_25 years of RFID Technological Precipitation is Spreading to Smart Retail
How to get the of reward surpassed expectation
Recently, I visited Country Garden and had the honor to listen to the teachings of Mr. Yang Guoqiang, the founder of Country Garden, which I will never forget.In 2018, Country Garden ranked among the top 500 in the world with a revenue of 700 billion yuan and a profit of 80 billion yuan.Mr. Yang did not avoid relatives, the ability to reuse, on the contrary, relatives do not act, it immediately dismissed home.Old Mr. Yang had a big thing to do every week, which was to gather his relatives and descendants together and study the Bible.The purpose of bible study is to be grateful, to be grateful to the community, to be grateful to the company, to be grateful to all the people who have supported you, to repay your kindness.Mr. Yang is respected as "Godfather" in his family.
Yang guoqiang's sayings 1: I think, the outlook on life, world view is the most important factors for success, and is hard work.I am not a smart person, but a hard worker, just know to get things done one day at a time. Yang Guoqiang's quotation 2: For so many years I have been working as a manager of a small construction company.
Mo Bin, THE CEO of Country Garden, is a professional manager who is the director of an engineering bureau in a large state-owned enterprise. He said a profound sentence: AS A CEO, I am fully authorized by my boss, but I am treading on thin ice every day, always preparing to leave tomorrow.To have a grateful heart, have a good attitude, to play a good job.
Yang Huiyan, chairman of country Garden, is Yang Guoqiang's second daughter and the richest woman in China.She confessed how to establish a good relationship with professional managers: treat herself as a professional manager and often think in the perspective of the manager.
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Key Points of Invengo Culture and its Practice
Core concept is the highest value standard for guiding daily behavior and managing business activities, the logical starting point of all business behaviors, and the soul of corporate culture.Yuanwanggu has formed its own unique cultural image in the development of more than 20 years.A company that aspires to be evergreen should advocate correct and centripetal rules of being and doing things.
The core concept of Yuanwanggu is defined as:
1. Contribute technology and innovation to our field;
2. Every Yuanwanggu employee deserves respect, development and opportunities, including the opportunity to share the success of the enterprise;
3. Continuously improve all activities of the company: creativity, quality and customer satisfaction;
4. Integrity and fairness.
First, to contribute to the practice of technology and innovation in our field
Core concepts first, told people what to do in the valley of yuanwang valley far, yuanwang valley to the "dedication, technology and innovation", since the company since its creation, yuanwang valley in the practice of the core ideas include: 1, the "railroad car number automatic identification system" yuanwang valley are the creation of "dedication, technology and innovation", filled the domestic technical blank, with completely independent intellectual property rights.
Yuanwanggu entrepreneurial team began to develop the automatic identification system of railway vehicle numbers in 1993. It is the earliest technological innovation of ULTRA-high frequency radio frequency identification (RFID) technology in China, because China's railway urgently needs to rely on technological innovation to change the traditional way of reading train numbers by manual "verbal notes" for decades.Yuanwanggu founding team in the extremely difficult and poor conditions, after eight years of arduous efforts, broke the foreign technology monopoly, filled the technical gaps in the domestic industry, and developed a radio frequency identification (RFID) product, which is fully compatible with similar foreign products -- railway car number automatic identification system. This innovation,
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The Essence of Invengo Culture
Corporate Culture is a unique cultural image of an organization composed of its values, beliefs, rituals, symbols and ways of doing things.
In more than 20 years of development, yuanwanggu has formed a cultural system including core concept, common vision, enterprise spirit, enterprise mission, ISO9001 quality management system, weekly meeting system, etc.
The essence of Yuanwanggu culture can be summed up in one sentence: set up a lofty goal and work hard for it.
A person to succeed, must have ideal and struggle for the ideal of persistence and persistence;An evergreen company should have a dream and strive for the dream of the team.The five and eight-year stories of Yuanwanggu well explain the essence of yuanwanggu culture:
1. Entrepreneurship RFID (1993 ~ 2000)
Goal:
To develop the automatic identification system of Chinese railway vehicle number, to create pride and value of life.
Background:
1) Demand: In the 1990s, there were 30,000 train number operators in China railway to collect train number information through the traditional operation mode of transcribing train number and reporting it layer upon layer, regardless of day and night, snow, rain and frost, spring, summer, autumn and winter, which seriously restricted the development of railway information and the improvement of transportation efficiency.Since the 1970s, railway authorities have been looking for a new technology to solve the problem of automatic transcribing of train numbers, which was then China's railway transport authority
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Nature of Buddha and Buddha-Like
For a long time, I always heard people talk about "Buddha", in life, in the elevator, in many fields...Do you know the meaning of "Buddhism"?
I didn't know exactly what it meant, so I made a special study of what it meant:
Buddhism is a popular word on the Internet. It mainly refers to the attitude of living without any desire or desire, neither sorrow nor joy, and the pursuit of inner peace.The term first came from a Japanese magazine in 2014, which introduced "Buddhist man". Due to the spread of the Internet, "Buddhist man" became popular on wechat moments and the Internet. This word derived from "Buddha-like youth", "Buddha-like man", "Buddha-like woman", "Buddha-like children", "Buddha-like parent", "Buddha-like star-chasing", "Buddha-like life", "Buddha-like passenger", "Buddha-like student", "Buddha-like shopping", "Buddha-like love", "Buddha-like diet" and a series of words.
Buddha is a buyer - it is said that refers to such a group of consumers, in the online shopping, not bad comments, not sun pictures, not to compete with sellers, not to compete with express, the purchase of things to maintain a very calm state of mind, even if the east and west is not good, not irritable, the biggest throw later no longer this buy is.[2]
Buddhist staff - lost enthusiasm for work, no path before, no way back.Simply put down the obsession, not like, not sad, not angry, not angry.When my boss scolds me, I say, "Oh, I see."When my boss praises me, I say "Oh thank you".The workload went up and I said "Oh ok"...The heart lay flat, living as a capital "oh".
Buddha department star - do not pick up the plane, do not participate in the quarrel, do not control the review, not anti black, do not pull the leak of a dull star.
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Invengo Culture in General
Corporate Culture is a unique cultural image of an organization composed of its values, beliefs, rituals, symbols and ways of doing things.
Since its establishment in December 1999, after more than 20 years of development, Yuanwanggu has initially formed its own unique corporate culture, including corporate mission, core concept, common vision, strategic goals, corporate spirit, quality policy, visual culture and so on. The significance of promoting corporate culture lies in:
1) Corporate culture can inspire employees' sense of mission.Make clear the responsibility and mission of the company, the sense of enterprise mission is the goal and direction of all employees, is the source of the enterprise's continuous development or progress.
2) Corporate culture can coagulate employees' sense of belonging.The role of corporate culture is to make a group of people from different places pursue the same dream through the refinement and dissemination of corporate values.
3) Corporate culture can strengthen employees' sense of responsibility.Enterprises should publicize the importance of employees' sense of responsibility through a large number of materials and documents. Managers should instill a sense of responsibility, a sense of crisis and a sense of teamwork to all employees, and let everyone clearly understand that the enterprise is a common enterprise of all employees.
4) The sense of honor that corporate culture can endow employees.Everyone should make more contributions, make more achievements and pursue more sense of honor in their own jobs and work areas.
5) Corporate culture can realize employees' sense of achievement.
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Small Pharmaceutical Business Development Plan (2002)
Research status of new drugs in Domestic pharmaceutical enterprises:
New drug research and development is out of step with production.Many new drug research and development institutions are weak in basic research, poor research conditions, and limited investment.In particular, the current combination of research institutions and production units is not close, you are you, I am I, in a relatively loose state, product and market can not be well combined.The market power of the product is not strong.
The research and development institutions of pharmaceutical enterprises are not sound.The vast majority of pharmaceutical enterprise research and development institutions themselves do not have the ability of research and development, especially the ability to select new drug topics, prescription screening, decision-making only by their own feelings, without drug economic evaluation, effective financial analysis, income analysis, development, economic benefits are doomed to failure.
The research and development of new drugs in pharmaceutical enterprises is weak, and the low-level repetition of new products is quite serious.
At present, many pharmaceutical enterprises have entered a misunderstanding of new drug research and development. They do not regard new drug research as an important part of marketing strategy, and spend a lot of money on marketing, desperately advertising, reducing prices, and even fraud.
The technical independent intellectual property rights of new drugs of pharmaceutical enterprises are almost zero (chemical drugs).The door of WTO has been opened, the only competitive advantage of western medicine has been lost.In the future, the focus of competition in China's pharmaceutical industry will turn to the modernization of Traditional Chinese medicine. Whoever can make a breakthrough in the research and development of traditional Chinese medicine and occupy the commanding heights will survive.Of course, there is still room for OTC and the rural market remains profitable.
The development of new technology, new technology and new materials lags behind foreign enterprises.At present, another mistake in the development of new drugs is to blindly invest in the research and development of new products, manufacturers do not pay attention to the technological transformation of existing products, lost the competitiveness of products.
The research and development of new drugs is not prominent.The vast majority of research and development institutions have a broad scope of research and have not formed core competitiveness.At present, domestic development agencies do not have their own strategies……
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Shanxi Aid Pharmaceutical Co. LTDFirst Five-Year Plan (2001-2005)
general
Macro policy
The great development strategy implemented by the state in the west;
In 2001, faced with the impact of WTO;
The channel revolution brought by the rise of network economy;
Major advances in biological genetic engineering;
The second edition of the market to improve the enterprise financing environment;
The economy has picked up.
The general state of the pharmaceutical industry
The state division of medicine;
The classified management of national prescription and non-prescription drugs has been implemented.
GMP implementation of some manufacturers to stop production, production, transformation;
The market conversion rate of new drugs developed during the ninth five-year Plan period is low;
The social demand for drugs continues to grow;
OTC medicines, especially cold medicines, will have huge business opportunities.
State control over advertising: tax and OTC;
Pharmaceutical chain stores are developing rapidly, while e-commerce is still being explored.
Network hospital has been opened and developed;
Biotech will face huge business opportunities (5-10 years) and nanotechnology (10-20 years).
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Aidphar Culture&CI Strategy (2001)
Set of corporate culture concepts
Enterprise's business field and mission
Enterprise positioning:Committed to the cause of children's health.
Vision: child health expert image.
Business philosophy: based on love and morality
Policy: Customer - centered, market - oriented, creative guidance to meet customer needs.
Philosophy:
The customer is the stream;The market is the sea;Capital is a ship;Brand is sail;Talent is this;Culture is the soul.
Corporate values :(15 views)
Customer values: Friend -- teacher -- God
Market value: The foundation of survival, the source of innovation
Talent values: People are the most precious possession.
Quality concept: Aid's lifeline.
The brand concept: Emotional fuse, rational terminator
Concept of competition: Survival of the fittest
Science technology: Insist on this
Management view: The magic weapon to build Aid team
Concept of decision making: It begins with passionate emotion and ends with prudent reason
Planning perspective: Forethought makes sense, unforethought makes waste
ideal: A gentleman has his way before he has his measure
Realistic view: Better done than said, do the best
Concept of innovation: The driving force of enterprise development
Cultural viewpoint: The soul of enterprise and the god of product
Profit View: Profit and market share all matter
Team spirit
Wild Goose
Management principles
Mechanism science principle;
The principle of combining responsibility and right;
Unified command principle;
Principle of overall interest;
Can up can down principle;
Advocate the initiative principle;
80/20 principle;
Principle of mutual communication;
Crisis management principles;
Management control principle;
The spirit of enterprise
Integrity
Practical
Innovation
High efficiency
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Aide Pharmaceutical Brief analysis of key points of implementing enterprise strategy
Conclusion: the essential strategy, clever idea, the deployment of integration, based on the experience of a certain time market practice, can be smooth or twist the formation of the brand, and the necessary management is must correct and applicable, science, system, cannot change back and forth, and ideas and integrated adjustment can also be in the operation, the necessary management only when enterprises "landmark" jump start to reset the sublimation.
This case will be listed from the vertical Angle of enterprise strategy one by one
This case to distinguish the product promotion in the next period of time before the work related to plan as a whole, every single thing we need to overall consideration, but not the logic level of word games, must be condensed in the "long-term development, market orientation, team spirit" this height, the product with the deepening of the market is the perfect combination of under the height, at least, we believe that the best condition of amalgamation.And from the "actual combat, overall, interactive" three levels of deployment, and more detailed practices will be further elaborated in the future work, according to the personal level, the development trend of modern marketing theory and the development of children's medicine market.
In this simplified analysis, the problem points are revealed, the purpose and content of the work are more clear, and the use of time can be almost clearly divided.
These ideas integrated some ideas of the enterprise integration, the purpose is only one: put aside all the boxes and regulations, from the "overall, actual combat, interactive" three levels, will we do now can let "Ed" we all common home to this ship to take less detours, less!
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Aiderkang Marketing Integrated Promotion Strategy
Shanxi Ed pharmaceutical co., LTD. Is a collection of scientific research, production, marketing as one of the modern pharmaceutical enterprise, registered capital of 5 million yuan, adjust the industrial structure for the provincial government to establish spirit under the guidance of setting up the specification of the joint-stock company, is located in jincheng in Shanxi Province high-tech development zone, away from the jincheng too coke railway station 2 km, provincial secondary road 1 km, away from zhengzhou international airport 90 kilometers (jin jiao expressway opened to traffic, the traffic is very convenient.
In the face of an increasingly competitive medical market, the company set to establish the characteristic of "management" as the leading factor to build enterprise core competitive ability, brand operation as the main line, after the comprehensive analysis of the domestic current situation of the medical market, established the takes "children's medicine" of professional course, and after careful research and extensive query, successfully developed a special cold medicine pediatrics - Ed Koch, dispersible tablets, fill the blank of domestic children's cold medicine.
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Value system of Aidphar (2001)
1. Customer values: Customers are our friends, teachers and god.Customer demand is our responsibility and mission - to pay attention to customers, understand customers, the pursuit of customer satisfaction is always our goal.
The 21st century is the world of change, the century of WTO, the world of CCEC.Customers become the origin and center of gravity of marketing, so that customer loyalty, customer satisfaction, this is the ultimate marketing strategy - lose customers, will lose the whole century.
Customer satisfaction (CS) : Maximizing customer transfer value
Here's the calculation from Amida:
Example: Suppose a young family (3 people) consumes 30 yuan of medicine for children every year for 10 years.
30 x 10 years = 300 yuan
If 100 million households nationwide are counted, then:
100 million ×10× year ×30 yuan = 30 billion yuan · year
If we can keep our customers satisfied and loyal, we can imagine...
2. Market Values:
The market is the survival of Aidphar, mother like, children accept, is the only standard to test the success of our work.
The market is all about natural selection -- survival of the fittest.
Subsystems derived from market values:
Marketing: market first, sales is a part of marketing;
R & D: To develop products for market demand;
Production: to provide quality products;
Finance: the price is determined by the market and the budget is made according to the market;
Human resources: Everyone has a marketing concept;
Organizational structure: to establish a market-oriented organizational structure.
3. Human Values:
People are the company's most valuable asset (our machines will not come up with new ideas, will not seize opportunities, only people can solve);
People are an important factor in various elements of productivity -- give play to people's subjective initiative.
Standard: moral integrity and ability.The person who accords with the post function is the talented person of aid.
Ability: Good performance + pragmatic spirit + innovative consciousness.
Wanted: someone more capable than us.
Talent is trained, not hired.Training and learning are the key to the growth of talents.
Selection approach: start from the grassroots, encourage self-study, according to the performance of the company in proportion to the grass-roots allocation.
Principle of choose and employ persons: people do their best, can do their duty, duty to do their salary, salary to do their reputation.
Against: Overqualified, depressive personality;Small timber big use, dereliction of duty.
Survival of the fittest: according to the corporate strategy, regular metabolism.
Incentive and constraint: fairness, justice and openness;
Fair, reasonable and legal;
Merit must be rewarded, and vice punished.
4, management view: management is productivity
Scientific management mechanism can release infinite vitality;The old management mechanism can restrict employees' initiative.Establishing a set of incentive and constraint mechanism balance management system is a safe and efficient mechanism of the first feature.
Formulate reasonable and effective incentive mechanism according to the strategy of Aidphar pharmaceutical and the condition of pharmaceutical industry.At the same time, the corresponding restraint mechanism must be established to adapt to the current and even the future competition.
5. Decision-making View:
Decision making is management.The establishment of an effective scientific decision-making mechanism is the most important for the rise and fall of enterprises.
The pharmaceutical industry is a sunrise industry with high investment and high return. The enterprise also aims at children's medicine. Due to the particularity of the target population and numerous market variables, the enterprise has greater risk.
Here are a few principles to follow:
Adhere to customer orientation - benefit customers.
Adhere to the market-oriented, there is no investigation, there is no say (in view of the current quality of the market, should be qualitative, quantitative auxiliary principle).
Adhere to the principles of economics.Products and markets must meet financial objectives.
Those who look for the dry, found mistakes in time to correct.
The operation of an enterprise is like a feedback device, which should be constantly corrected until success;
Methods to avoid risks: budget, opportunity cost, consultant, establishment of enterprise early warning system, quantification of indicators.
Quality concept:
Quality is the lifeblood of an enterprise.
7. Brand View:
Brands are the result of product competition.
The final result of market competition is that a few brands carve up the market.
The product is ours, the brand is ours.
Brand is the image of the product, the product is the image of the enterprise.
Brand is our number one business card.
Adhere to the road of brand, we must start from sales.No sales of the brand and no brand sales, are not desirable.
Customer satisfaction and customer loyalty are the ultimate standards of brand inspection.
Brand equity is the ultimate in our pursuit.
Brand equity = awareness + awareness + association + satisfaction + loyalty
Science and technology: science and technology is the first productive force
Interest - driven becomes technology - driven and dominates the competition in today's society.
Setting up virtual scientific research institutions and increasing investment in science and technology is an important part of THE success of Ed.
Concept of innovation: innovation -- undisputed virtues
Innovation is the lifeline and the driving force of THE company.
No innovation will be eliminated by the new rules of the game.
Enterprise innovation includes management innovation, system innovation, market innovation and technology innovation.
Management innovation -- according to the development stage of the enterprise, carry on the idea innovation;
Institutional innovation -- design is productivity, and a good mechanism can make a bullet release the energy of an atomic bomb;
Technological innovation -- process innovation, equipment innovation, process innovation, cost innovation, thinking innovation;
Market innovation -- create market and guide demand.
Innovation can be big or small: it can be a strategy, a tactic, a piece of advice, an idea, an idea, and there is only one criterion -- as long as it is innovative, as long as it is effective.
Listening to the market is the beginning of success.
The company encourages innovation, cultivates innovative consciousness, forms innovative thinking and casts a pair of innovative eyes.
Innovation needs to learn, the development of modern society requires enterprises to gradually move towards learning organization, lifelong learning has become the main characteristics of knowledge economy - gan when primary school students, learn from customers, learn from peers, learn from the market.
10. Interest View:
Enterprise is a social system. Ed believes that:
The relationship between enterprises and dealers is not cooperation, but community of interests.
We will gradually establish ERP and allocate resources reasonably so that contributors can get reasonable returns.
11. Competition:
Market: "good wins the enemy, do not fight", do not fight -- innovation, is the virtue of do not fight.Innovation keeps our market a big pie.Innovation is to think what others do not think, do what others do not do;
Customer interests: customer interests first (can not abandon the root);
Product: product quality in line with GMP, relying on technology, scale, cost reduction, and maintain reasonable profits, at the expense of the interests of enterprises and customers to reduce prices is unfair competition;
Service: service is first of all a part of the product, but also a means of competition;
Order: fair competition, abide by professional ethics, integrity and career.
Dealers: treat suppliers and dealers sincerely and form a strategic alliance. This is the market morality of AIde to treat people sincerely -- to make joint efforts to enter the world and go into the market together;
Brand equity: protect brand equity, crack down on infringement and counterfeiting, and safeguard customers' interests;
Competitors: learn from peers, do not slander, do not exclude, do not slander;
Communication: seeking truth from facts - to move, to reason, do brand, is to be a man;
The strongest competitor -- yourself.If you don't innovate, examine, and deny, you will fail yourself and no one else.
12. Strategic Planning:
Strategic planning is to establish the company in the future (a certain period of time) to build the form, and trying to master the future is not possible, planning is to predict trying to find out the way of the development of future events, at least is a relatively perfect probability range;
Long-term planning is a guiding program, the implementation should have short-term planning, quarterly budget;
Planning for the future is to equip managers with a vision for growth and prevent them from protecting the past;
Planning does not involve decision making, but the future of present decision making.
Planning process:
Systematic research (future)
Executive decisions
Compare feedback to measure decisions
We think: planning is sacrifice, is to sacrifice some interests, but make public some interests.
13. Realistic view:
The society is in the transition period of the old and new systems, and the speculative mentality, the style of abnegation, the disorder of order, and the incidents of cheating consumers occur from time to time, which lead to the inactivity of enterprise mechanism, poor team construction and poor cohesion.This is precisely what we are opposed to.
Practicality, integrity and unity are our pursuit. We also firmly believe that: planning, planning or paper things, no effective implementation is nothing.
No investigation, no right to speak, refrain from empty talk.
Let the numbers speak for themselves.
Step by step, every day.
A calm mind + a sincere heart + a realistic spirit = pragmatic charity
When others say no, we do what we say. This is pragmatism.
14. Cultural View:
Corporate culture: it is a comprehensive reflection of the values, codes of conduct and aesthetic concepts observed and pursued by all staff formed in the process of long-term production and operation.Generally divided into three levels of spiritual culture, system culture and material culture, but also a whole culture of different levels, the three inseparable, mutual restriction, mutual penetration, mutual influence.
Economy and culture are corresponding bodies, and the highest level of economic competition is cultural competition.Culture and economy are two wheels of the same car, both are indispensable.The connotation of consumption lies in culture, which drives consumption and is the root of consumption.
Modern enterprise competition is the competition of science and technology, talent, in the final analysis is cultural competition, is the root of competition.
Whether the culture of an enterprise is healthy or not directly affects the development, decision-making, management style and the rise and fall of the enterprise.
15. Profit View:
Pursuing customer satisfaction is the ultimate goal;
Earn a reasonable profit;To maintain the survival and development of enterprises.
Terminal retail rate, prescription share and market share are very important;
Maintaining a certain amount of cash flow is the key to modern enterprise management, especially when the moral order of market economy has not been formed and the credit crisis exists today.
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Aidphar Brand identity strategic planning (2001)
Brand Identity - also known as Brand recognition, Brand Identity, "BI") is a relatively new concept, especially in this case the use of BI companies lower marketing campaigns to spread from the same source within the territory and is converted to a symbol, the information and the product itself, and can make consumers face more and more different Brand, will be affected by the different aspects of Brand Identity, in succession to recall - or products, or business, or logo, or enterprise standard color, or corporate image endorsement, even if it is advertising fragment and the enterprise publicity materials,And can influence and perpetuate that memory.
2.The essence of brand identity is
What is the value of a brand?
What is the personality of the brand?
What is the long-term and ultimate goal of the brand?
How consistent is the brand?
What is the basic status of the brand?
What is the brand identification symbol?
These six questions point to brand definition and constitute the connotation of brand. Brand identification can form the basis for brand communication and in-depth management of extension in a specific period……
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Enterprise integrated communication strategic planning (2001)
Marketing is the art of delivering a product.Communication is a science of communication, and the ultimate purpose of enterprise communication is to make customers form a distinct cognition of the enterprise or product, and actively consume, and maintain the consistency and uniqueness of such consumption.
Communication is the collection of information diffusion, marketing is the general term of product promotion, the information spread includes product information, in this sense, communication is consistent with some focus of marketing.At the same time, both communication and marketing are derivatives of the need for communication and customer demand, so communication and marketing interweave into a magnificent enterprise behavior.
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