Value system of Aidphar (2001)
1. Customer values: Customers are our friends, teachers and god.Customer demand is our responsibility and mission - to pay attention to customers, understand customers, the pursuit of customer satisfaction is always our goal.
The 21st century is the world of change, the century of WTO, the world of CCEC.Customers become the origin and center of gravity of marketing, so that customer loyalty, customer satisfaction, this is the ultimate marketing strategy - lose customers, will lose the whole century.
Customer satisfaction (CS) : Maximizing customer transfer value
Here's the calculation from Amida:
Example: Suppose a young family (3 people) consumes 30 yuan of medicine for children every year for 10 years.
30 x 10 years = 300 yuan
If 100 million households nationwide are counted, then:
100 million ×10× year ×30 yuan = 30 billion yuan · year
If we can keep our customers satisfied and loyal, we can imagine...
2. Market Values:
The market is the survival of Aidphar, mother like, children accept, is the only standard to test the success of our work.
The market is all about natural selection -- survival of the fittest.
Subsystems derived from market values:
Marketing: market first, sales is a part of marketing;
R & D: To develop products for market demand;
Production: to provide quality products;
Finance: the price is determined by the market and the budget is made according to the market;
Human resources: Everyone has a marketing concept;
Organizational structure: to establish a market-oriented organizational structure.
3. Human Values:
People are the company's most valuable asset (our machines will not come up with new ideas, will not seize opportunities, only people can solve);
People are an important factor in various elements of productivity -- give play to people's subjective initiative.
Standard: moral integrity and ability.The person who accords with the post function is the talented person of aid.
Ability: Good performance + pragmatic spirit + innovative consciousness.
Wanted: someone more capable than us.
Talent is trained, not hired.Training and learning are the key to the growth of talents.
Selection approach: start from the grassroots, encourage self-study, according to the performance of the company in proportion to the grass-roots allocation.
Principle of choose and employ persons: people do their best, can do their duty, duty to do their salary, salary to do their reputation.
Against: Overqualified, depressive personality;Small timber big use, dereliction of duty.
Survival of the fittest: according to the corporate strategy, regular metabolism.
Incentive and constraint: fairness, justice and openness;
Fair, reasonable and legal;
Merit must be rewarded, and vice punished.
4, management view: management is productivity
Scientific management mechanism can release infinite vitality;The old management mechanism can restrict employees' initiative.Establishing a set of incentive and constraint mechanism balance management system is a safe and efficient mechanism of the first feature.
Formulate reasonable and effective incentive mechanism according to the strategy of Aidphar pharmaceutical and the condition of pharmaceutical industry.At the same time, the corresponding restraint mechanism must be established to adapt to the current and even the future competition.
5. Decision-making View:
Decision making is management.The establishment of an effective scientific decision-making mechanism is the most important for the rise and fall of enterprises.
The pharmaceutical industry is a sunrise industry with high investment and high return. The enterprise also aims at children's medicine. Due to the particularity of the target population and numerous market variables, the enterprise has greater risk.
Here are a few principles to follow:
Adhere to customer orientation - benefit customers.
Adhere to the market-oriented, there is no investigation, there is no say (in view of the current quality of the market, should be qualitative, quantitative auxiliary principle).
Adhere to the principles of economics.Products and markets must meet financial objectives.
Those who look for the dry, found mistakes in time to correct.
The operation of an enterprise is like a feedback device, which should be constantly corrected until success;
Methods to avoid risks: budget, opportunity cost, consultant, establishment of enterprise early warning system, quantification of indicators.
Quality concept:
Quality is the lifeblood of an enterprise.
7. Brand View:
Brands are the result of product competition.
The final result of market competition is that a few brands carve up the market.
The product is ours, the brand is ours.
Brand is the image of the product, the product is the image of the enterprise.
Brand is our number one business card.
Adhere to the road of brand, we must start from sales.No sales of the brand and no brand sales, are not desirable.
Customer satisfaction and customer loyalty are the ultimate standards of brand inspection.
Brand equity is the ultimate in our pursuit.
Brand equity = awareness + awareness + association + satisfaction + loyalty
Science and technology: science and technology is the first productive force
Interest - driven becomes technology - driven and dominates the competition in today's society.
Setting up virtual scientific research institutions and increasing investment in science and technology is an important part of THE success of Ed.
Concept of innovation: innovation -- undisputed virtues
Innovation is the lifeline and the driving force of THE company.
No innovation will be eliminated by the new rules of the game.
Enterprise innovation includes management innovation, system innovation, market innovation and technology innovation.
Management innovation -- according to the development stage of the enterprise, carry on the idea innovation;
Institutional innovation -- design is productivity, and a good mechanism can make a bullet release the energy of an atomic bomb;
Technological innovation -- process innovation, equipment innovation, process innovation, cost innovation, thinking innovation;
Market innovation -- create market and guide demand.
Innovation can be big or small: it can be a strategy, a tactic, a piece of advice, an idea, an idea, and there is only one criterion -- as long as it is innovative, as long as it is effective.
Listening to the market is the beginning of success.
The company encourages innovation, cultivates innovative consciousness, forms innovative thinking and casts a pair of innovative eyes.
Innovation needs to learn, the development of modern society requires enterprises to gradually move towards learning organization, lifelong learning has become the main characteristics of knowledge economy - gan when primary school students, learn from customers, learn from peers, learn from the market.
10. Interest View:
Enterprise is a social system. Ed believes that:
The relationship between enterprises and dealers is not cooperation, but community of interests.
We will gradually establish ERP and allocate resources reasonably so that contributors can get reasonable returns.
11. Competition:
Market: "good wins the enemy, do not fight", do not fight -- innovation, is the virtue of do not fight.Innovation keeps our market a big pie.Innovation is to think what others do not think, do what others do not do;
Customer interests: customer interests first (can not abandon the root);
Product: product quality in line with GMP, relying on technology, scale, cost reduction, and maintain reasonable profits, at the expense of the interests of enterprises and customers to reduce prices is unfair competition;
Service: service is first of all a part of the product, but also a means of competition;
Order: fair competition, abide by professional ethics, integrity and career.
Dealers: treat suppliers and dealers sincerely and form a strategic alliance. This is the market morality of AIde to treat people sincerely -- to make joint efforts to enter the world and go into the market together;
Brand equity: protect brand equity, crack down on infringement and counterfeiting, and safeguard customers' interests;
Competitors: learn from peers, do not slander, do not exclude, do not slander;
Communication: seeking truth from facts - to move, to reason, do brand, is to be a man;
The strongest competitor -- yourself.If you don't innovate, examine, and deny, you will fail yourself and no one else.
12. Strategic Planning:
Strategic planning is to establish the company in the future (a certain period of time) to build the form, and trying to master the future is not possible, planning is to predict trying to find out the way of the development of future events, at least is a relatively perfect probability range;
Long-term planning is a guiding program, the implementation should have short-term planning, quarterly budget;
Planning for the future is to equip managers with a vision for growth and prevent them from protecting the past;
Planning does not involve decision making, but the future of present decision making.
Planning process:
Systematic research (future)
Executive decisions
Compare feedback to measure decisions
We think: planning is sacrifice, is to sacrifice some interests, but make public some interests.
13. Realistic view:
The society is in the transition period of the old and new systems, and the speculative mentality, the style of abnegation, the disorder of order, and the incidents of cheating consumers occur from time to time, which lead to the inactivity of enterprise mechanism, poor team construction and poor cohesion.This is precisely what we are opposed to.
Practicality, integrity and unity are our pursuit. We also firmly believe that: planning, planning or paper things, no effective implementation is nothing.
No investigation, no right to speak, refrain from empty talk.
Let the numbers speak for themselves.
Step by step, every day.
A calm mind + a sincere heart + a realistic spirit = pragmatic charity
When others say no, we do what we say. This is pragmatism.
14. Cultural View:
Corporate culture: it is a comprehensive reflection of the values, codes of conduct and aesthetic concepts observed and pursued by all staff formed in the process of long-term production and operation.Generally divided into three levels of spiritual culture, system culture and material culture, but also a whole culture of different levels, the three inseparable, mutual restriction, mutual penetration, mutual influence.
Economy and culture are corresponding bodies, and the highest level of economic competition is cultural competition.Culture and economy are two wheels of the same car, both are indispensable.The connotation of consumption lies in culture, which drives consumption and is the root of consumption.
Modern enterprise competition is the competition of science and technology, talent, in the final analysis is cultural competition, is the root of competition.
Whether the culture of an enterprise is healthy or not directly affects the development, decision-making, management style and the rise and fall of the enterprise.
15. Profit View:
Pursuing customer satisfaction is the ultimate goal;
Earn a reasonable profit;To maintain the survival and development of enterprises.
Terminal retail rate, prescription share and market share are very important;
Maintaining a certain amount of cash flow is the key to modern enterprise management, especially when the moral order of market economy has not been formed and the credit crisis exists today.
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