Aidphar Culture&CI Strategy (2001)

Set of corporate culture concepts

Enterprise's business field and mission

1. Enterprise positioning:Committed to the cause of children's health.

2. Vision: child health expert image.

3. Business philosophy: based on love and morality

4. Policy: Customer - centered, market - oriented, creative guidance to meet customer needs.

   Philosophy:

      The customer is the stream;The market is the sea;Capital is a ship;Brand is sail;Talent is this;Culture is the soul.

1. Corporate values :(15 views)

2. Customer values: Friend -- teacher -- God

3. Market value: The foundation of survival, the source of innovation

4. Talent values: People are the most precious possession.

5. Quality concept: Aid's lifeline.

6. The brand concept: Emotional fuse, rational terminator

7. Concept of competition: Survival of the fittest

8. Science technology: Insist on this

9. Management view: The magic weapon to build Aid team

10. Concept of decision making: It begins with passionate emotion and ends with prudent reason

11. Planning perspective: Forethought makes sense, unforethought makes waste

12. ideal: A gentleman has his way before he has his measure

13. Realistic view: Better done than said, do the best

14. Concept of innovation: The driving force of enterprise development

15. Cultural viewpoint: The soul of enterprise and the god of product

16. Profit View: Profit and market share all matter

Team spirit

Wild Goose

Management principles

1. Mechanism science principle;

2. The principle of combining responsibility and right;

3. Unified command principle;

4. Principle of overall interest;

5. Can up can down principle;

6. Advocate the initiative principle;

7. 80/20 principle;

8. Principle of mutual communication;

9. Crisis management principles;

10. Management control principle;

    The spirit of enterprise

Integrity

Practical

Innovation

High efficiency

Original files download:

STR0005CN_Aidphar_Strategy_Sunrise

STR0005EN_Aidphar_Strategy_Sunrise