Aidphar Culture&CI Strategy (2001)
Set of corporate culture concepts
Enterprise's business field and mission
Enterprise positioning:Committed to the cause of children's health.
Vision: child health expert image.
Business philosophy: based on love and morality
Policy: Customer - centered, market - oriented, creative guidance to meet customer needs.
Philosophy:
The customer is the stream;The market is the sea;Capital is a ship;Brand is sail;Talent is this;Culture is the soul.
Corporate values :(15 views)
Customer values: Friend -- teacher -- God
Market value: The foundation of survival, the source of innovation
Talent values: People are the most precious possession.
Quality concept: Aid's lifeline.
The brand concept: Emotional fuse, rational terminator
Concept of competition: Survival of the fittest
Science technology: Insist on this
Management view: The magic weapon to build Aid team
Concept of decision making: It begins with passionate emotion and ends with prudent reason
Planning perspective: Forethought makes sense, unforethought makes waste
ideal: A gentleman has his way before he has his measure
Realistic view: Better done than said, do the best
Concept of innovation: The driving force of enterprise development
Cultural viewpoint: The soul of enterprise and the god of product
Profit View: Profit and market share all matter
Team spirit
Wild Goose
Management principles
Mechanism science principle;
The principle of combining responsibility and right;
Unified command principle;
Principle of overall interest;
Can up can down principle;
Advocate the initiative principle;
80/20 principle;
Principle of mutual communication;
Crisis management principles;
Management control principle;
The spirit of enterprise
Integrity
Practical
Innovation
High efficiency
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