Enterprise integrated communication strategic planning (2001)
Marketing is the art of delivering a product.Communication is a science of communication, and the ultimate purpose of enterprise communication is to make customers form a distinct cognition of the enterprise or product, and actively consume, and maintain the consistency and uniqueness of such consumption.
Communication is the collection of information diffusion, marketing is the general term of product promotion, the information spread includes product information, in this sense, communication is consistent with some focus of marketing.At the same time, both communication and marketing are derivatives of the need for communication and customer demand, so communication and marketing interweave into a magnificent enterprise behavior.
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