City Index Related to New Drug (Aiderkang) Marketing

The incidence of colds in rural areas was significantly higher than that in urban areas in the two surveys, which indicated that in addition to major cities, sales and promotion of cold treatment drugs should also be carried out in coastal rural areas.(The reasons mainly focus on the coastal areas of rural economy is more developed, consumption level and living standard is higher, and the local people's health awareness and economic capacity is also increasing, market capacity and market potential is huge.(2) the sale on the market in the rural areas, the cold treatment is relatively moderate competition, and the local consumer dependence is strong, therefore, as long as the manufacturer to make advertising strategy and sales promotion network, curative effect is combined with its own advantage, rapid effect, less adverse reaction, believe this would be in the coastal areas of vast rural market.)
    Considering the consumption level, the number of children and other indicators in each city, our market research center agreed that Guangzhou and its surrounding cities should be selected as the market to be developed in advance. Although Wuhan has a relatively large proportion of children, its population is not concentrated, so it is not given priority for the time being.

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