Outline of Integrated Marketing Budget Plan
The general
Market demand forecast and budget are an important part of marketing management, the premise of marketing strategy and marketing plan, and the core part of project feasibility evaluation.The purpose of marketing budget specification is to determine the project requirements according to the enterprise business strategy;On the basis of market research, scientific and reasonable evaluation and prediction of market opportunities are made to provide scientific decisions for marketing strategy planning.
In order to make the marketing budget work to follow, this specification is specially made.
This standard is applicable to Marketing Department, general engineering office, planning department, development department, finance department, each department according to the specific situation, selective use.
Prediction process:
Industry Demand Forecast:
Company demand forecast:
Regional demand forecast:
Demand forecasting: Demand function
Market forecast: Expected market demand.
Market potential: The limit to which market demand tends in a given environment when industry marketing efforts reach infinity.
Company demand: The company's estimated share of market demand based on marketing efforts.
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