Outline of Integrated Sales Plan

An overview

1. Overview of situation Analysis

2. Overview of Marketing Objectives

3. Overview of Marketing Strategy

4. Budget Strategy Overview

1. The situation analysis

1. Industry status

1. Industry and company business definition

2. Industry History

3. Advances in technology

4. The development trend

1. Industry development model

1. The demand curve

2. Per capita consumption

3. Growth potential

1. Industry characteristics

1. Distribution model and traditional channels

2. Industry regulations and management system

3. Typical promotion potential

4. Geographical features

5. Profit model

1. The company

1. History:

2. The business scope

3. Current scale, growth status, profit status

4. reputation

5. Competitiveness in different areas

6. power

7. weaknesses

1. Products/Services

1. The product description

2. Development and Experience

3. Product stages in different life cycles

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MAR6004CN_Outline of Integrated Sales Plan

MAR6004EN_Outline of Integrated Sales Plan