Outline of Integrated Marketing Channel Plan
The General
Marketing network is an important part of marketing management. One of the keys to the successful implementation of marketing strategy lies in the quality of network.In order to standardize the operation of marketing network, this specification is made.
This standard marketing network mainly refers to manufacturers, distributors, agents network.
This specification applies to all branches of Marketing Department and financial Department.
This specification does not cover customer networks (consumer networks).
Duties and responsibilities
According to the development stage of the enterprise, the Marketing Department set up the allocation of responsibilities, and strive to be safe, economic and efficient
Marketing: responsible for establishing distribution strategy, channel design, adjustment, evaluation, promotion and audit.
Sales: responsible for channel development, training, management, assessment and incentive
According to the development stage of the enterprise and the market situation, the marketing center set up channel planning supervisor responsible for channel design, adjustment, evaluation and audit;Sales center set channel supervisor, responsible for channel development, management and maintenance.
Distribution strategy management
Distribution strategy is a part of the enterprise's overall strategy.In order to survive and develop in the long run, enterprises choose to formulate appropriate distribution channel plan to guide the distribution management of the whole enterprise.
The Marketing Department organizes the formulation of marketing strategy and distribution strategy.
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