Aidphar Marketing Management System (2001)
Responsibilities of Marketing Department
Make annual marketing strategy according to Marketing Department's mission and market forecast;
Develop annual marketing target and target decomposition;
Develop annual marketing budget and budget breakdown;
Determine internal organizational structure, design and staffing according to marketing plan;
Organize and formulate the rules and regulations of the Marketing Department, report for approval and implement, supervise and inspect;
Formulate sales policies and submit them for approval and implementation (price policies and incentive policies);
Submit new product development plan for approval according to market demand and product planning;
Organize and develop new market according to marketing strategy development plan;
Develop product marketing plan, report for approval and organize implementation;
Consolidate and improve the original market, develop new markets, improve brand image;
11. Establish customer files and provide pre-sales and after-sales services;
12. Communicate with customers and deal with customer complaints;
13. Develop and implement product promotion plans;
14. Investigation and operation of media according to promotion strategy;
15. Daily business operations of ordering, delivering, receiving, returning and reconciling accounts;
16. Coordinate and communicate with related departments on production and marketing, marketing research, planning and marketing;
17. Formulate and implement personnel training plans in the system;
18. Follow-up of adverse reactions.
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