Integrated Smart Tour Solution of Yili Xinjiang
The challenges facing the current tourism market
(1) Poor service: travel agencies and tour guides adjust the travel schedule without authorization (especially the shrinkage of the trip, without authorization to reduce scenic spots) or increase consumption content and other behaviors occur from time to time.
(2) Slow response to complaints: due to limited conditions, complaints of tourists cannot be handled in time.
(3) Fraud: due to the existence of "black car", "black guide", "false guide" and other phenomena, to the tourism brand caused a lot of negative impact.
(4) The supporting facilities are not in place: in particular, the basic construction of tourism transportation and accommodation has not completely kept up with the rapid development of the tourism industry.
(5) Due to backward technical means, real-time and dynamic brigade cannot be collected
Key points of project innovation
Resource integration and innovation: based on the government policy resources, give full play to the advantages of local tourism resources, import the resources of leading enterprises related to the tourism industry, and create a leading tourism project in China -- "Yili Tour, Fairy Tour of Mind".
Service concept innovation: provide humanized and accurate service, enhance the tourism brand value of Yili.
Business model innovation: B2V (Business to VIP).
Develop high-end tourism market for VIP customers. Technological innovation: Using radio frequency identification (RFID) technology as a means to realize tourism informatization and promote the development of tourism industry chain.
The significance and necessity of project construction
(1) Accelerate the development of tourism industry resources, in order to realize the sharing of national tourism resources, to provide a new information channel.
(2) Change the traditional mode of operation cooperation, form scenic spots to drive the industry, build brands with industries, and comprehensively improve the image and location of tourism cities.
(3) Standardize the tourism industry and set up new service standards.
(4) Jointly promote Yili tourism to the whole country, improve tourism supporting services, and create a win-win and sustainable development tourism industry chain.
(5) The completion of the project can vigorously promote the process of tourism informatization in Yili region, provide a safe, reliable and stable platform support system for tourism information technology services, and provide all-round information services for tourists……
