Shrinking Size, Rising Average Price " China Refrigerator Market of May 2021 Briefing

According to GFK China Yikang market monitoring data, in May 2021, the refrigerator market retail sales of both channels showed negative growth, online and offline decline of 7.1% and 9.5% respectively.

In terms of price, the average price of two-line market showed an upward trend compared with the same period last year, including the online average price reached 1,882 yuan, an increase of 10.3% year on year; The average offline price reached 5,327 yuan, up 15.9% year on year.

Category, multi-door refrigerator market retail sales share is still outstanding, online and offline respectively reached 33.4% and 60.7%; Retail sales increased by 21.8% year-on-year online and slightly decreased offline.

At the same time, the average price of multi-door refrigerator also showed an outstanding increase, with the online average price rising from 3667 yuan in the same period last year to 4319 yuan, The average price of the line rose from 6,675 yuan to 7,437 yuan, the two-line average price in all categories in the top.

From the volume segment, in May 500L and over 500L double-line market share of retail sales are significantly increased, This increased to 33.2% online and 53.8% offline. From the price segment, online channel 4K products accounted for the largest share of retail sales, accounting for 38.5%, compared with 40.8% in the same period last year slightly shrinking; Offline 10K + high-end products market share of retail sales increased significantly, from 22.4% to 30.0%.

Sub-brand, the main brands of two-line average price overall increase, only a few brands fell. However, from the two-line market share of retail sales, each brand in the dual-line channel performance is different, the share is up and down.

In the market new TOP model list, more than half of the categories online channels, online channels also occupy an absolute advantage.