Tourism season is approaching, cultural tourism real estate drainage strategy

Industrial real estate think tank

Summer is coming, many enterprises and institutions to give their employees travel travel benefits, at this time, all kinds of schools began to have holidays, some self-driving tours, outdoor travel and other industries of the crowd, in this time planning travel destinations and routes. These people from different industries form the annual traveling army. These huge traveling army will soon go to the famous cultural tourist attractions around the country. The climax of the traveling is coming. The huge tourism crowd provides the consumption foundation for the cultural tourism business and contributes to the huge consumption. In this period of tourism peak season, a lot of drainage effect stronger cultural tourism attractions and its supporting businesses, the use of services consumers can contribute to the year's major performance.

Culture and Tourism Market Size

In 2019, prior to the epidemic, data showed that 60.6 million domestic tourists visited, up 8.4 percent from a year earlier. In 2020, the number of domestic tourist arrivals was 287.9 million, down 30.2 million or 52.1% from the same period last year. With the continued stability of the epidemic situation, the increase of the number of vaccinated, the formation of mass immunization, tourism travel warming development has been the general trend. For cultural tourism business, the beginning of tourism peak, means the start of "robbing people war," In the face of this irreplaceable online experience travel consumption, and tourists are most willing to spend, cultural and tourism businesses are gearing up and ready to go.

Integration of business travel and culture

Domestic Tourist Arrivals and Growth Rate from 2015 to 2019

As for drainage, cultural tourism business has an advantage over the commercial sites represented by pure shopping centers. Cultural tourism businesses mostly have cultural tourist attractions that can be relied on to drain water, and then through commercial services to turn the attracted traffic into performance. There is a huge tourism consumer, the corresponding will also have a huge cultural tourism business, there is no competition between consumers, business will be competitive, In the final analysis, the main competitors of cultural tourism business come from cultural tourism counterparts, the success of drainage depends on the characteristics of attractions, popularity and supporting business services, the purpose of drainage is business tourism cultural integration development, one-stop to meet the needs of cultural and tourism consumers.

In competition, the traditional saying is that people have no self, people have my excellent, Bioma China Commercial Real Estate Consultants believe that, Cultural tourism business in the drainage, as attractions can not change what, but can change the business, can change format combination, commercial content, commercial operation to make a person without me, people have me excellent reasonable change, to achieve drainage.

Travel Commercial Drainage Advice

1. Precise FitManagement's market positioning.

Cultural tourism business, although with an obvious cultural tourism attribute, but still needs a correct and reasonable market positioning in line with cultural tourism consumer. Among the traveling army, the main force at present is the new generation group represented by the post-90s. There are many differences between post-90s and the previous generation in their tourism focus, tourism consumption, consumption hobby and consumption intention. In the positioning, we should take into account the unique, diversified and trend-oriented consumption characteristics of the post-90s and Z generation young groups, and give a scientific and reasonable positioning. In addition, the needs of cultural and tourism consumers are diverse, such as experiencing exotic food and beverage features, experiencing exotic leisure and health features, buying exotic souvenirs, local products, medical and health supplies, going to summer, Some cultural tourism business positioning is the whole format, some positioning focus on leisure experience, and some positioning emphasis on retail light luxury, For cultural and tourism business, suitable for their own positioning is successful, positioning success, cultural tourism business will have a successful basis for protection.

2. Featured business portfolio strategies.

After determining the positioning, the business will have a basic frameworkwork, backbone, around the backbone of investment placement, placement in line with consumer demand business forms interconnected combination, forming a popular linkage, A link link complementary to meet the needs of consumers one-stop, on the one hand to save consumers' time, and on the other hand to improve consumers' random consumption, consumers also like one-stop shopping needs to meet, rather than take the demand apart north and south everywhere.

3. Characteristic creation of merchandise.

The characteristic product is the key of drainage, can arouse the consumer's desire to buy, this is not only cultural travel business, any business can apply. The featured products are mainly as follows: delicious food and beverage, special local products with health care function, special massage, acupuncture and bone-setting health service, Characteristic regional attribute food, yak meat, homemade yogurt, black wolfberry, Tianshan snow lotus and other tangible and intangible goods, give consumers the most direct experience of the feeling, produce consumer desire. Color, smell and taste of the characteristic snacks, can instantly ignite consumers desire to taste, since the media era word of mouth to realize drainage.

4. Cover all kinds of publicity online and offline.

The popularity of cultural tourism directly affects the popularity, the more well-known cultural tourism business flow will be greater, In the tourism season on the eve of the promotion of visibility is essential, today's fierce competition is also afraid of the alley deep, propaganda films, endorsements, shaking sound, little red book, B station and other online advertising.

5. Internet celebrity, well-known travel blogger, game anchor cooperation.

Invite traffic internet celebrity, well-known travel blogger, to the project experience, personally visit the project more representative shops, And can record video, live broadcast, take pictures and so on, show to a large number of consumers to watch comments, cause Walter heat, in the consumer psychological impression, attract consumers to experience, wake up consumers desire to experience.

6. Fusion innovation.

Innovation is still the magic weapon of cultural tourism business, doing business with heart, exploring innovation is the most effective core play of cultural travel business. One-stop to meet the needs of consumers business travel culture, providing innovative service initiatives, spiritual material dual meet consumers.

Epilogue

In essence, cultural tourism business is still centered around cultural tourism consumers, creating a spiritual satisfaction, social attributes of the lifestyle. Characteristic social attributes are still the core of drainage, Bioma China Commercial Real Estate Consultants believes that with the rise of a new generation of Chinese cultural travel consumers represented by Generation Z, The format structure and positioning of cultural tourism business should also take into account the needs of the new generation of consumers. More and more research shows that Emerging cultural travel consumers expect travel destinations to be cultural, comfortable, social and unique, cultural travel business should pay attention to these, in order to attract the younger generation of consumers, to determine the basis for success.