Summary of investment attraction strategies
Justin Lee
Leaders personally attract investment methods.
The ability, level, credibility and charisma of government leaders are important guarantees of foreign investment confidence, and the first element, first image and first attraction of a regional investment environment.
Therefore, in the investment attraction work, especially in the important stage of seeking breakthroughs, government leaders at all levels should be both commanders and soldiers, blow the charge horn and build river bridges, so as to personally meet important merchants, negotiate major projects in person, coordinate major issues in person, and accompany major inspection groups in person, which is to create a The key to the new situation of regional open economy.
[Case] The rapid development of Kunshan City's use of foreign capital has put great pressure on neighboring Wujiang County. However, after the new secretary of the county party committee of Wujiang County took office, they attached great importance to the work of attracting investment. They broke the cauldron and sank the boat, and fought against the water. Important foreign businessmen came. Four groups in the county received high-standard reception, and if there were any problems with the merchants, the main leaders of the county came forward to solve some problems, which deeply moved the foreign businessmen and invested in Wujiang's letter My heart is greatly increased. Now the county's investment attraction is developing rapidly, and it has a high and low momentum compared with Kunshan.
Sincere investment attraction method
The key to attracting investment depends on credibility, and only with credibility can we win the trust of merchants. Attract investment with sincerity",
Integrity is fundamental, and sincerity is the foundation.
Therefore, in the process of attracting investment, both leaders and investment attraction personnel should really stand on the perspective of investors, think differently, think about investors, help investors make profits, help investors succeed, serve investors, and achieve sincerity, sincerity, enthusiasm, perseverance and care, and exchange true feelings for true intentions. Build personality with integrity, establish a good cooperation relationship with investors, and move investors with your own true feelings.
[Case] Taiwan Unification Group was also introduced with "five hearts and true feelings". The group originally planned to take Wuhan as the investment focus of Central China. In order to change its original intention, the leaders of the district party committee and the district government in the suburbs of Nanchang City and the investment personnel spent nearly two years in uninterrupted emotional contact with the senior managers of the unified group.
Once during the Spring Festival, several of the main leaders of the district government braved the heavy snow and endured hunger and cold. They bumped on the road for more than 7 hours and went to Wuhan to pay New Year's greetings to the managers of the Unification Group.
When they arrived at the unified enterprise, the company was already off work, and they did their best to find Taiwanese businessmen to send New Year's greetings and greetings. Taiwanese businessmen were deeply moved by their true feelings and felt sorry for not to invest in Nanchang. Finally, they decided to invest in Nanchang Ying Science and Technology Park to set up a factory.
The investment attraction method of old project extending and expanding
We attach great importance to and give full play to the cluster radiation link effect of "doing a good job to bring a piece" to attract investment, provide sincere, sincere and timely service to the settled investment projects, solve problems, and promote their success.
Establish the real image of "many opportunities and high success rate" and launch the entrepreneurial brand of "low cost, fast return, high efficiency and good reputation".
Comprehensively and timely understand and master the global development strategic planning and strategy of settled investment enterprises, take the initiative to create conditions to attract with advantages, promote the extension, expansion and improvement of their new projects, new products and new technologies in the local area, and accelerate the industrial chainization and baseization of investment projects.
[Case] Successive municipal party committees and municipal governments of Xinyu City attach great importance to cooperation with Shanghai Huayuan Group Company, and have formed working groups to go to Shanghai to negotiate with Huayuan Group many times.
After the investment of the group, the Xinyu Municipal Party Committee and the municipal government have made every way to provide efficient and high-quality services to help enterprises succeed. After the overall acquisition and reorganization of Xinyu Textile Company, the company decided to invest in the operation of the China Carpet Industrial Park project in Xinyu City and strive to become the largest production-scale enterprise in China.
Special focus on investment attraction method
It is necessary not only to hold an investment promotion meeting to establish an image and expand its influence, but also to combine the cultivation and expansion of pillar industries, core technologies and cultivation of advantages, clarify the main targets, and take the initiative to attract investment with specific projects and negotiation plans.
On the basis of mastering the investment psychology of investors, we should make full use of the conditions and advantages, carry forward the "fourty thousand" spirit of mountains and rivers, thousands of words, thousands of hardships and all kinds of ways, and the "four skins" spirit of hard-skinned, cheeky, grinding mouths, and running through heels, and highlight the "four skins that have settled in mainland China Large companies focus on attracting investment.
[Case] In order to form the industrial advantages of the air conditioning production base as soon as possible, Nanchang Economic and Technological Development Zone, on the basis of careful research and in-depth analysis, focuses on well-known domestic air conditioning manufacturing enterprises such as Greencol, Ke⻰, Oaks, etc., formulates feasible projects and negotiation plans, and organizes forces to carry out Business.
After learning that the negotiation of an investment project between Ningbo Samsung Oaks Group and ⻓Sha was temporarily interrupted due to "SARS", Ms. Lu, the deputy director of the district, immediately brought her own transportation and brought her own dry food. At the risk of the "SARS" epidemic, she led the squad to take the initiative to attack, six times between Nanchang and Ningbo.
Her sincerity deeply moved the decision-makers of Oaks Group, and finally pushed the project to settle in Nanchang Economic and Technological Development Zone. Green Cole, Ke⻰ and other air conditioning manufacturers also adopt key investment methods. Now the air conditioning production base of Nanchang Economic and Technological Development Zone has begun to take shape.
Base-based investment attraction law in key areas
According to the characteristics of capital flows, the characteristics of Hong Kong, Macao and Taiwan capital flows, as well as the characteristics of investment flows in Japan, South Korea, Europe, the United States and Canada, determine the key areas, key areas and major strategies to attract investment, take advantage of the influence of the heavyweight projects that have been settled, make use of influential agents, and use the stationed Small detachment resident investment attraction and other forms, implement base-based and ⻓ phased investment attraction in key areas.
[Case] Yingtan City has sent more than 20 small teams to Guangdong, Fujian, Zhejiang and other places to attract investment. A small team is stationed in an area, focusing on a kind of project, and keeping an eye on several merchants. These small teams have brought in batch after batch of merchants, and have actually introduced more than 50 projects, with an investment of more than 1 billion yuan.
Pairing gradient undertaking investment attraction method
On the basis of mutual benefit, by establishing friendly and cooperative relations with developed regions, establishing a benefit-sharing mechanism, accelerating the docking and interaction with industries in developed regions, and actively striving for industrial gradient transformation.
At present, the investment cost of developed coastal areas is generally more than 20% higher than that of Jiang⻄, and the development space is limited. Some projects are difficult to continue. Therefore, some projects need to find new ways out in order to seek greater development.
[Case] Ganzhou City is close to Guangdong. After the highway is opened, the journey to Shenzhen and Guangzhou is only more than three hours. Taking advantage of the unique location advantage, Ganzhou City took the initiative to pair up and cooperate with Shenzhen and Guangzhou. On the basis of mutual benefit and benefit sharing, it signed an industrial gradient transfer cooperation agreement, which laid a good foundation for the formation of a "front store and a back workshop" in the future, and the project settled in Ganzhou.
The Law on Investment Promotion by Taking a temporary post in the targeted local Gov.
Send personnel to selectively go to areas, development zones and industrial parks with a strong trend of industrial gradient transfer and a high effect of attracting foreign investment to learn about the investment information of local enterprises and grasp first-hand information. Under the conditions of tacit understanding, mutual benefit and industrial division of labor between the two sides, they should work together. Strive to realize the project gradient transfer as soon as possible.
[Case] The Nanchang Wahaha project was successfully introduced using this method. In order to introduce the Wahaha project, under the direct promotion of the provincial and municipal leaders, the leaders of Shanhu District sincerely negotiated investment matters with them. On the other hand, they learned about the internal situation of Wahaha enterprises through the leaders of the Donghu District Party Committee who were suspended in Xiacheng District, Hangzhou City, where Wahaha Group was located at that time.
Based on the first-hand information obtained at the first time, the leaders and investment personnel of Shanhu District formulated negotiation plans in a targeted manner and carried out their work in a targeted manner. After a period of sincere exchange and communication, the leaders of the headquarters of Wahaha Group finally agreed to visit Nanchang, and the sincere spirit of the provincial and urban leaders was finally moved. The group leaders finally decided to invest in Nanchang, which changed their decision not to invest in the provincial capital city.
The method of attracting investment by telling the stories of former successful investment attracting
Focus on the appearance of successful investors in the region, and strive to attract more merchants to invest locally.
Hire powerful and influential people at home and abroad as investment consultants and investment agents to implement effective investment.
Hire representatives of large companies and enterprises at home and abroad in China as investment consultants or investment agents to carry out effective investment.
Implement limited authorization for investment consultants and investment agents and entrust them to attract investment. The focus is on providing us with investors' investment project information, investment strategic planning and the main consideration conditions for the selection of investment areas in a timely manner, etc., involving economic contracts, land and other specific economic activities, in order to prevent business risks and other The insurance is not authorized. It is necessary to reasonably solve the normal investment activity expenses of investment consultants and investment agents.
[Case] At the promotion meeting held by Ji'an in Guangdong and Fujian, merchants who have successfully invested in the local area were invited to introduce Ji'an, which received unexpected good results. 78 projects were signed in the two promotion meetings, and the contract attracted 4.6 billion yuan.
Xinyu City hired 21 businessmen as investment consultants, and the effect is also very good. Among them, the most typical are Mr. Qiu and Mr. Li, two investment consultants. They voluntarily invested 400,000 yuan to hold investment promotion meetings for the city in Zhuhai and Macao, and successfully introduced five projects such as Bolder Park and Hong Kong Zhanhui.
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