Management Cases Justin D. Lee Management Cases Justin D. Lee

Scheme of Fesibility Study on ## Industrial Park

Table of Contents

Chapter one General introduction

I. Project name and construction unit

1.The project name

2.Project Construction Unit

Ii. Basis and principle of compilation

1.Project preparation Basis

2.Principles of Project Preparation

Iii. Project Overview

1.Site of project construction/proposed construction

2.Content and scale of project construction

3.Project nature

4.Total investment and financing of the project

5.Project construction period

Iv. Main technical and economic indicators of the project

Chapter two project background and necessity analysis

I. Background of project proposal (mainly including the purpose and significance of industrial park planning, as well as the overview of the favorable conditions and restricting factors of industrial park development)

Ii. Necessity analysis of project construction

Feasibility analysis of project construction

1.Policy feasibility (Analysis of supporting policies of governments at all levels for XXXX Industrial Park)

2.Location feasibility (advantages of location, traffic conditions, etc.)

3.Market feasibility (market prospect of project products)

4.Management feasibility

5.Financial viability (project profitability, resilience, etc.)

Chapter three market analysis and forecast

I. Current situation and development trend of XXXX industry

1.Current situation of XXXX industry in China

2.Development trend and prospect of XXXX industry in China

3.Problems existing in the development of XXXX industry in China

Ii. Project target market analysis

Three, competition analysis

1.Development status of XXXX Industrial Park in China (mainly including the number of industrial parks, geographical distribution, profit model, development model, etc.)

2.Comparison of main competition of XXXX Industrial Park

4. Analysis of advantages and disadvantages of XXXX Industrial Park construction project

1.Favorable conditions

2.Restricting factors

Chapter IV Overall Construction Plan of the project

I. Park positioning (mainly including industrial positioning and construction positioning)

Ii. Direction or service scope of key industries in the Park (including the establishment of industrial chains within the park)

Iii. Operation characteristics of the Park

Iv. Functional planning of the park (mainly including functional zoning of the industrial park, construction scale and industrial layout of each functional zone, and ratio of investment attraction and self-use of the main functional zone)

Chapter 5 Business model of the project

I. Operation mode

Second, regional layout

Iii. Transaction mode and Profit Mode of the Park (including online and offline transaction mode of XXXX Park)

Iv. Cooperation mode and partners

V. Development planning (Development goals and corresponding measures at each stage)

Chapter VI Project Site and Construction Conditions

1. Project site selection

1.Project Construction Site

2.Project site land ownership category and occupation area

3.Land use status

4.Suggestions on project site selection

Ii. Project construction conditions

1.Location advantage condition

2.Transportation conditions

3.Urban planning and social environmental conditions

4.Public facilities Social support conditions (water, electricity, gas, living welfare)

5.Construction conditions

Chapter VII Project technical plan, Equipment plan and engineering plan

I. Technical scheme

1.Basic principles of technical solution selection

2.Production process of the project

3.Project Technical Source

Ii. Main equipment scheme

1.Principle of main equipment selection

2.Device Configuration Scheme

3.Equipment procurement method

Iii. Project plan

1.Principle of main equipment selection

2.Main construction, structure engineering scheme

Chapter VIII General project drawing, Transportation and public Utility Auxiliary Works

1. General layout

Ii. On-site and off-site transportation

1.Off-site transport volume and mode of transport

2.Volume and mode of transport

3.Transport facilities and equipment

Iii. Auxiliary public works of the project

1.Project water supply and drainage engineering

2.Project Power Supply Engineering

3.Project communication facility

4.Project heating facilities

5.Air separation, air pressure and refrigeration facilities

6.Project maintenance facilities

7.Project storage facilities

Chapter IX Energy and water saving of Projects

One, energy conservation analysis

1.Analysis of energy saving Measures

2.Analysis of energy consumption index

Two, water-saving analysis

1.Analysis of water-saving measures

2.Analysis of energy consumption index

Chapter X Project environmental impact assessment

I. Environmental conditions of the site

The impact of project construction and production on the environment

1.Environmental impact of project construction

2.The impact of pollutants produced in the project production process on the environment

Environmental protection measures

Iv. Environmental protection standards to be adopted by the project

5. Environmental impact assessment

Chapter 11 Project Labor safety, health and fire control

I. Hazard factors and degree

Ii. Safety measures

1.Adopt safe production and hazard - free process and equipment

2.Protective measures for dangerous parts and operations

3.Protective measures in dangerous places

4.Occupational disease prevention and health care measures

Three, fire control facilities

1.Fire hazard analysis

2.Fire rating

3.Fire control facilities

Chapter XII Project organization and Human resources allocation

I. Project organization

1.Project legal person establishment plan

2.Organizational plan and system diagram of project management organization

3.Adaptability analysis of project organization

Ii. Allocation of project human resources

1.Production shift

2.Labor quantity and skill quality requirements

3.Employee wages and benefits

4.Labor productivity level analysis

5.Source of staff and recruitment plan

6.Staff Training Programme

Chapter XIII Project Implementation Schedule

I. Project construction period

Ii. Project implementation schedule

Iii. Project Implementation Schedule (horizontal line chart)

Chapter 14 Project investment Estimation

I. Basis for project investment estimation

Ii. Project construction investment estimation

Iii. Project working capital estimation

Iv. Project investment estimation Table

Chapter 15 Project financial evaluation

I. Selection of basic data and parameters for project financial evaluation

1.Financial prices

2.Calculate period and production load

3.Financial benchmark rate of return setting

4.Other calculation parameters

Ii. Project operating income Estimation (Preparing operating income estimation Table)

Iii. Project cost estimation (prepare total cost estimation table and itemized cost estimation Table)

Iv. Project financial evaluation statement

1.Project financial cash flow statement

2.Project profit and loss and profit distribution statement

5. Analysis of project profitability indicators

1.Project financial internal rate of return

2.Financial net present value

3.Payback period

4.Rate of return on investment

Vi. Project break-even analysis

Vii. Conclusion of project financial evaluation

Chapter 16 Project social evaluation

I. Analysis of the project's impact on society

Ii. Analysis of the interoperability between the project and the location

1.The attitude and participation of project stakeholders towards the project

2.The attitude and support of all levels of the project organization to the project

3.The degree to which the cultural condition of the project area ADAPTS to the project

Iii. Project social risk analysis

4. Conclusion of social evaluation of the project

Chapter 17 Project Risk Analysis

I. Identification of major risk factors of the project (policy risk, market risk, technical risk, management risk and financial risk)

Ii. Analysis of project risk degree

Iii. Project risk prevention and risk reduction measures

Chapter 18 Conclusion and suggestion of project feasibility study

I. General description of the project recommendation scheme (Project conclusion)

Ii. Suggestions related to the project

……

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Management Cases Justin D. Lee Management Cases Justin D. Lee

Grape Island Plan

I. Project Overview

1.1 Overview of Qinhuangdao City

1.2 Overview of Qinhuangdao tourism market

1.3 Project Location

1.4 Project traffic environment

Ii. Project planning

2.1 Grape Island tourism comprehensive project construction planning

2.2 Grape Island tourism comprehensive project planning

2.3 Preliminary design of each node

Iii. Market research related to the project

3.1 Research on international market and domestic market

3.2 National Policies

Iv. Project positioning and function configuration

4.1 Project positioning, development concept and target market

4.2 Function Configuration

5. Introduction and comparison of surrounding typical projects

5.1 Location relationship between peripheral typical projects and this project

5.2 Introduction to Daihe Courtyard Project

5.3 Introduction to The Imperial Villa Longwan Project

5.4 Introduction to Outback Blue Bay Project

5.5 Introduction to Summer Palace Project

5.6 Comparison between typical Projects and this project

6. Project analysis

6.1 Economic Analysis

6.2 S W O T analysis

Vii. Project progress

7.1 Progress of project application

7.2 Appendix of technical work progress of the project

……

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Aidphar Corporate Thinking

……Microscopic environment

    1.The basic state of the pharmaceutical industry

  1. The implementation of GMP standards will eliminate nearly two thousand enterprises.

  2. The level of low-level development of new drugs has been basically under control.

  3. Small scale and large quantity are still the main characteristics.

  4. Few dosage forms, few varieties.

  5. During the ninth five-year plan period, the market conversion rate of new drugs was low, and some drugs with good prescriptions failed to achieve marketization.

  6. The consumption of fake drugs is still very serious in rural areas.

  7. There are still a lot of enterprises that make false words, empty words and fake medicines.

    2.Basic condition of medicine circulation

  1. Drugstore chains are growing rapidly.

  2. Online bidding to purchase drugs appeared.

  3. Hospital bidding for centralized procurement of drugs is developing.

  4. Online medical consultation opened.

  5. Private pharmaceutical wholesalers are developing faster.

    3.The basic state of the enterprise

  1. Funds are limited.

  2. GMP technical transformation is under way.

  3. Private system.

  4. R&D.

  5. Marketing teams are being formed and customer relationships are being established

  6. Good relationship with industry and local government

  7. Human resources understanding, planning in place, the main framework is basically formed.

    4.Competitive Conditions (Pharmaceutical industry)

  1. Children's professional brands: Tylenol, Baifu Exin

  2. Children's professional manufacturers: Zhejiang Renji, Johnson & Johnson

  3. History of children's medicine to start successful manufacturers: Nanjing Chengong, Shanxi Yabao, Zhejiang Kangenbei

  4. The manufacturer that is selling children's medicine now: Tianjin Nanhua

……

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Aidphar Corporate Value

Our enterprise spirit is integrity, innovation, pragmatism and efficiency.

This is the only raison d 'etre - and a profound summary of the long process of practice.

Honesty is the cornerstone, innovation is the power, pragmatism is the guarantee, efficiency is the goal.

The core of enterprise spirit is good faith -- without good faith as the foundation, innovation, pragmatic, efficient are empty;

Wholeheartedness is spirit, not sincere in the face of the market, customers, how to talk about pragmatic, efficient;

Without sincere belief, how to learn and how to innovate.Innovation requires the ability to learn.

Innovation is the eternal theme of enterprise development, deceiving consumers "innovation" is meaningless, only on the basis of integrity, innovation can highlight its sustainable significance, can be rooted in the market -- create products, meet the needs.

Pragmatism is the fundamental guarantee of enterprise success, nine layers of Taiwan, from the base of earth - without pragmatism, no matter how good the ideal is just a bubble, integrity, innovation are all invalid;Only pragmatism can ensure that the direction of the enterprise is not left or right, towards the goal.

High efficiency is the goal of a team, integrity, innovation and pragmatism are all for high efficiency, with high efficiency hope will not be broken, in order to seize the opportunity to develop themselves.

……

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Aidphar Team Values

What is a team?

A team is a small group of people with complementary skills who are willing to take mutual responsibility for common goals, performance goals, and methods.

1. What are complementary skills?

Complementary skills can be divided into three categories:

A.Technical or functional expertise;

B.Problem-solving skills and decision-making skills;

C.Interpersonal skills.

We do not deny the advice and skills of experts, but we pay more attention to the handling of interpersonal relationships, whether in channel building or customer loyalty cultivation, which is particularly lethal to marketing and sales departments.

2. For a common purpose

Fighting for the team as a whole and exuberant pioneering spirit, all from this - the common purpose.Mutually agreed objectives include: near-term performance targets and overall objectives.

A.Common meaningful purpose sets tone and ambition;

B.The process by which teams form a common purpose is a process of much discussion, which in itself conveys a rich and varied set of meanings.

3. Specific performance targets are part of the overall purpose

A.Everyone can work in different directions and fields, but the work goal must be consistent with the team's task;

B.Specific goals help teams communicate clearly and engage in constructive conflict;

C.Specific performance goals have a certain effectiveness and long-term, which helps to focus the team's energy on

In the pursuit of results, in this sense, the source of sustainable development of an enterprise must be a sustainable development team;

D.Performance targets have a strong appeal.

4. The significance of combining the two

First of all, we emphasize that every successful enterprise or potential successful enterprise has a significant characteristic: the cognition of social role -- citizenship. Only by recognizing this point, the enterprise will have a peaceful state of mind and pragmatic business philosophy, which are exactly the foundation of successful enterprises.

5. Use a common approach

CIS strategy, under the condition of fierce market competition, has become one of the innovative integrated strategies of enterprises in a certain period.As a matter of fact, we can summarize it as follows: no matter the enterprise person, business or business, all of them have been branded with the brand of "using common methods". Therefore, we have reason to believe that a simple phrase "using common methods", once divided into segments, will rise to the height of strategy.

A comprehensive, deep and effective team is one in which team members take on different leadership, direct and indirect responsibilities in different positions over time.

6. Take mutual responsibility

There is a way can be the most direct test of whether a team benign operation - that is the responsibility of since I entrust (in other words, stalling phenomenon is serious in the work), because benign team under the drive of common goals, will take the initiative to perform the function of each department and each person should bear the responsibility and obligation. 

……

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Aidphar Cultural Values

The marketing background:

(1) Macro environment

1.Political/legal environment

(1) Deng Xiaoping Theory established since the 15th CPC National Congress and a series of reform and opening up policies established at the fifth Plenary Session of the 15th CPC Central Committee have brought good opportunities for the development of enterprises.

(2) The target of lifting large and medium-sized state-owned enterprises out of poverty in three years has been basically achieved, the socialist market economy is still being established, and the market environment in the transition period is still very severe.

3) The Outline of the tenth Five-Year Plan was formulated and implemented

The planned growth of the TCM industry is 10.2%, indicating that the pharmaceutical industry still has large room for growth.

(4) The western development strategy implemented by the State

The implementation of the strategy will benefit more than 300 million people in western China, and will also stimulate domestic demand and promote the further development of the domestic economy.

(5) The state has promulgated some laws "Company Law", "Private Enterprise Law", "Cooperative Enterprise Law", "Sole proprietorship Enterprise Law", "Township Enterprise Law", which is conducive to regulating the behavior of enterprises.

(6) During the fifteenth five-year plan, the VAT shifted to the direction of consumption, and the tax burden of enterprises decreased.

(7) The awareness of environmental protection has been strengthened, and the law has been gradually improved.

(8) The State Administration of Taxation issued restrictions on enterprises to publish advertisements.

(9) The state implements GMP standards for pharmaceutical enterprises.

(10) The State exercises classified control over drugs.

(11) The State has carried out a series of medical reforms:

Separate hospitals and pharmacies;Hospitals to carry out profit and non - profit reform, staff medical reform designated trial.

(12) The newly promulgated Drug Law will come into effect on December 1.

(13) The national standard management of the pharmaceutical industry has established a vertical management system.

(14) The protection period of national achievements in drug research and development has been extended.

(15) ADR institutions started.

(16) The overall reduction of drug prices by the state.
……

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