Industrial real estate made "great leap forward"
Industrial Property Observation
"Cloud Tianfu" big data industrial park renderings
In recent years, the industrial real estate industry has a development trend:Pursue project scale and expansion speed.Whether it is deep farming industry veterans, or new entrants are accelerating the expansion of their territory.
The number of projects developed by industrial property developers has shown explosive growth.The East Timor Group is a typical example. According to Liang Huanyu, vice president of the Group, the country has done more than 90 projects in 2020, aiming to achieve 700-1000 parks in the country.
1. Right now,Industrial real estate developers have a number of projects and expansion speed, has become the evaluation of the elements.In a veteran industrial real estate business brand activities day, an invited industry guests bluntly its expansion speed is too slow, the development of more than 20 years in the national layout of a dozen projects. In contrast, some of the new Bureau of industrial real estate business, in two or three years has been completed the layout of a dozen projects.
In the past, even if the industrial real estate developers only had one project,As long as the project operation is successful, it will be able to be praised by the industry and learn from.Now, to get peer praise, you have to see how many projects in the layout of the country, if you have a handful of projects, sorry, too conservative.
In a sense,The number of projects owned and the speed of expansion has become an indicator of the evaluation of industrial developers.Expansion speed has become a manifestation of industrial real estate business competitiveness.
2.About five or six years ago, the pace of expansion is not the main theme of the industrial real estate industry, we are more concerned about how to run a project. In our opinion, it is difficult to operate industrial parks well, and it is very difficult to cultivate a mature industrial park.Because it takes time for industries to grow.
At the same time, we agree that the successful industrial park pays attention to the weather, place and people, the successful experience of the park can not be copied, the replication of the industrial park is more difficult.
Therefore,In the past, industrial developers did not expand easily. Even expansion is very cautious,When you have a successful product, you start thinking about it. The expansion process is steady,Even some industrial real estate developers to reassure the government, to the government in the next few years to concentrate on only one project.Unlike some of the new entrants now, have not done a good job of the first project, has been considering how to off-site layout.
Focus on industrial real estate industry, focus on the development of industrial parks. The content here seeks to be practical.
However,Around 2015, industrial developers began to build parks.Take East Timor as an example. According to Liang Huanyu, from 2003 to 2016, It took 13 years for East Timor to build 100 parks, but from 2016 to 2019, a second 100 park was built in four years.
3.Why the industrial real estate industry into the rapid development stage? In fact, there are several opportunities,
First of all, real estate enterprises involved in the field of industrial real estate, to bring a great touch to the traditional industrial developers.
Around 2015, a large number of real estate enterprises began to expand industrial real estate business. Seen the big scene, deep pockets of real estate enterprises, do plans very bold, usually cast a net in the national layout of a number of projects.
For the intervention of housing prices, the traditional industry developers at first feel puzzled. Because they have been saying that industrial real estate is not good to do, very hard, low profits, and does not meet the pursuit of high turnover, profiteering housing prices. Of course, we soon understand that real estate enterprises do industrial real estate, the purpose is to hope that through industry gimmicks to get high-quality land resources.
In fact, the traditional industrial real estate developers look down on the real estate enterprises to do industrial property, that they must do well, the final exit will be embarrassed.
However,The intervention of housing prices and crazy layout, the traditional industrial real estate developers began to reflect on their past practice is too conservative.
For a long time, the field of industrial real estate has been ignored, and even until now many people in the real estate sector do not know what the industry is doing. In the face of entering the real estate sector, the vast majority of people choose to do residential real estate, commercial real estate and do not want to enter the field of industrial real estate.Lack of talent has been a serious problem facing the industrial real estate industry, which explains why the industry has been slow to develop.
It can be said that the real estate enterprises as "outsiders" involved in the field of industrial real estate, although not to bring technology and experience, but "revitalize" the industrial property market. When the whole industry is accelerating expansion, people start chasing each other
Secondly, the industrial real estate industry has developed for twenty or thirty years, has trained a large number of talents, for the industry to provide a rapid development of talent base.
In the field of industrial real estate, there are a group of people in the silent work, through continuous exploration and trial and error, accumulated experience, but also explore the nature of the business model.
When the whole industry broke out, the opportunity came, many people came out to start their own businesses.With the accumulated valuable experience and successful cases, they can immediately get on the right track, do not need to go wrong, detours, and to achieve rapid expansion.
Zhejiang Netpost is an example of a new entrant. The company was founded in 2016. In the first three years, the layout of 7 cities and 11 parks, and in the beginning of this year, the company signed five new parks. Huang Feng, its chairman, has been dealing with real estate. In 2013, he began to intervene in the development and operation of industrial parks by his former employer. He accumulated experience through hard work. Catch up with the outbreak of the industry, independent entrepreneurship. From the expansion rate and the number of projects, its performance far exceeded most of the previous industrial property developers.
Third, in recent years, some industrial real estate companies successfully listed, in order to grow, they accelerate the expansion, seeking more projects.
4.Of course,Fundamentally speaking, the development of industrial real estate industry can not do without industrial transformation and upgrading.We have always stressed that the industrial real estate industry opportunities come from the need for industrial transformation and upgrading. If the industry does not need to upgrade, there is no industrial real estate business. Therefore, industrial development is an important driving force for the development of industrial real estate industry.
In recent years, intelligent manufacturing and digitization have promoted industrial transformation and upgrading, increasing the demand for production, office and R & D, thus bringing explosive development of industrial real estate industry.
