Outline of Integrated Market Reserch Plan
The General
Market research is an important part of marketing management, also is the premise of marketing strategy, marketing plan, is the guarantee of successful strategy and plan, the purpose of marketing research implementation specification is to provide data support for enterprise decision-making, marketing, research is to analyze market conditions, grasp the market opportunities, develop marketing strategy plan to the first level.
In order to make marketing research rules to follow, this specification is specially formulated.
This specification mainly applies to marketing center and its overseas branches, development department and planning department.Each department according to the specific situation, choose to use.This code relates to the implementation of external research projects and internal research standards.
Research process:
Propose research requirements according to decision requirements;
Relevant departments discuss and approve projects;
Organizing research;
To prepare research reports;
The research type
The research department shall conduct research according to the needs, and the research shall be classified as follows:
Market research (product status, competitive situation);
Consumer research (buying behavior, mentality, decision-making process, consumption evaluation);
Promotion research (advertising, promotion and channel strategy of similar products);
Product special research (product update forecast, other alternative products).
Research institutions
The daily market research tasks are undertaken by the following two departments:
The market center
Mainly responsible for the marketing environment (six aspects) research.
Through the induction of secondary materials;Data provided by front-line personnel and database establishment provide decision-making basis for company strategy decision, marketing planning and new product research and development.
Product Development Department
Mainly undertake product special research.Through secondary data, literature, experts, classification to establish a special database.
The decision-making department chooses the following methods according to its needs:
Special research of my department;
Entrust the marketing center and development Department to assist;
Collected through the field offices;
Report to the company, establish special research projects.
Establishment of research methods:
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Outline of Integrated Marketing Budget Plan
The general
Market demand forecast and budget are an important part of marketing management, the premise of marketing strategy and marketing plan, and the core part of project feasibility evaluation.The purpose of marketing budget specification is to determine the project requirements according to the enterprise business strategy;On the basis of market research, scientific and reasonable evaluation and prediction of market opportunities are made to provide scientific decisions for marketing strategy planning.
In order to make the marketing budget work to follow, this specification is specially made.
This standard is applicable to Marketing Department, general engineering office, planning department, development department, finance department, each department according to the specific situation, selective use.
Prediction process:
Industry Demand Forecast:
Company demand forecast:
Regional demand forecast:
Demand forecasting: Demand function
Market forecast: Expected market demand.
Market potential: The limit to which market demand tends in a given environment when industry marketing efforts reach infinity.
Company demand: The company's estimated share of market demand based on marketing efforts.
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Outline of Integrated Sales Plan
An overview
Overview of situation Analysis
Overview of Marketing Objectives
Overview of Marketing Strategy
Budget Strategy Overview
The situation analysis
Industry status
Industry and company business definition
Industry History
Advances in technology
The development trend
Industry development model
The demand curve
Per capita consumption
Growth potential
Industry characteristics
Distribution model and traditional channels
Industry regulations and management system
Typical promotion potential
Geographical features
Profit model
The company
History:
The business scope
Current scale, growth status, profit status
reputation
Competitiveness in different areas
power
weaknesses
Products/Services
The product description
Development and Experience
Product stages in different life cycles
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Outline of Integrated Marketing Channel Plan
The General
Marketing network is an important part of marketing management. One of the keys to the successful implementation of marketing strategy lies in the quality of network.In order to standardize the operation of marketing network, this specification is made.
This standard marketing network mainly refers to manufacturers, distributors, agents network.
This specification applies to all branches of Marketing Department and financial Department.
This specification does not cover customer networks (consumer networks).
Duties and responsibilities
According to the development stage of the enterprise, the Marketing Department set up the allocation of responsibilities, and strive to be safe, economic and efficient
Marketing: responsible for establishing distribution strategy, channel design, adjustment, evaluation, promotion and audit.
Sales: responsible for channel development, training, management, assessment and incentive
According to the development stage of the enterprise and the market situation, the marketing center set up channel planning supervisor responsible for channel design, adjustment, evaluation and audit;Sales center set channel supervisor, responsible for channel development, management and maintenance.
Distribution strategy management
Distribution strategy is a part of the enterprise's overall strategy.In order to survive and develop in the long run, enterprises choose to formulate appropriate distribution channel plan to guide the distribution management of the whole enterprise.
The Marketing Department organizes the formulation of marketing strategy and distribution strategy.
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Outline of Inlegrated Marketing Communications Plan
The situation analysis
market
The industry situation
Product categories
trend
competition
The primary competition
The secondary competition
General competition
Sales and market share
Promotion spending and advertising share
Enterprise situation
background
Sales/market share
Promotion spend/advertising share
Product record analysis
Brand and positioning image
Market segmentation - database analysis
Primary target market -- loyal users
Brand Networks that identify Consumers -- How to form consumer perception
How current customers/potential customers feel about the product
How to buy and use
Mentality and attitude towards products and brands
The feeling of the company behind the brand
Competitive advantage
Primary reasons for buying
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MAR6002CN_Outline of Inlegrated Marketing Communications Plan
MAR6002EN_Outline of Inlegrated Marketing Communications Plan
Outline of Integrated Advertising Plan
An overview of the
Premise - An overview of the information provided by the marketing plan
Overview of Advertising objectives
Overview of Advertising Strategy
Summary of the budget
The situation analysis
The current marketing situation of the enterprise (or product)
Business or industry information
Company product or service description
The stage in the product life cycle
Classification of goods
Competition or market positioning
A general description of the market
Sales records and market share
Description of consumer purchase process
Distribution method
The pricing strategy adopted
Marketing survey Results
Communication record
Target Market Description
Identify market segmentation
The main market
The secondary market
The market characteristics
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Scheme of Fesibility Study on ## Industrial Park
Table of Contents
Chapter one General introduction
I. Project name and construction unit
1.The project name
2.Project Construction Unit
Ii. Basis and principle of compilation
1.Project preparation Basis
2.Principles of Project Preparation
Iii. Project Overview
1.Site of project construction/proposed construction
2.Content and scale of project construction
3.Project nature
4.Total investment and financing of the project
5.Project construction period
Iv. Main technical and economic indicators of the project
Chapter two project background and necessity analysis
I. Background of project proposal (mainly including the purpose and significance of industrial park planning, as well as the overview of the favorable conditions and restricting factors of industrial park development)
Ii. Necessity analysis of project construction
Feasibility analysis of project construction
1.Policy feasibility (Analysis of supporting policies of governments at all levels for XXXX Industrial Park)
2.Location feasibility (advantages of location, traffic conditions, etc.)
3.Market feasibility (market prospect of project products)
4.Management feasibility
5.Financial viability (project profitability, resilience, etc.)
Chapter three market analysis and forecast
I. Current situation and development trend of XXXX industry
1.Current situation of XXXX industry in China
2.Development trend and prospect of XXXX industry in China
3.Problems existing in the development of XXXX industry in China
Ii. Project target market analysis
Three, competition analysis
1.Development status of XXXX Industrial Park in China (mainly including the number of industrial parks, geographical distribution, profit model, development model, etc.)
2.Comparison of main competition of XXXX Industrial Park
4. Analysis of advantages and disadvantages of XXXX Industrial Park construction project
1.Favorable conditions
2.Restricting factors
Chapter IV Overall Construction Plan of the project
I. Park positioning (mainly including industrial positioning and construction positioning)
Ii. Direction or service scope of key industries in the Park (including the establishment of industrial chains within the park)
Iii. Operation characteristics of the Park
Iv. Functional planning of the park (mainly including functional zoning of the industrial park, construction scale and industrial layout of each functional zone, and ratio of investment attraction and self-use of the main functional zone)
Chapter 5 Business model of the project
I. Operation mode
Second, regional layout
Iii. Transaction mode and Profit Mode of the Park (including online and offline transaction mode of XXXX Park)
Iv. Cooperation mode and partners
V. Development planning (Development goals and corresponding measures at each stage)
Chapter VI Project Site and Construction Conditions
1. Project site selection
1.Project Construction Site
2.Project site land ownership category and occupation area
3.Land use status
4.Suggestions on project site selection
Ii. Project construction conditions
1.Location advantage condition
2.Transportation conditions
3.Urban planning and social environmental conditions
4.Public facilities Social support conditions (water, electricity, gas, living welfare)
5.Construction conditions
Chapter VII Project technical plan, Equipment plan and engineering plan
I. Technical scheme
1.Basic principles of technical solution selection
2.Production process of the project
3.Project Technical Source
Ii. Main equipment scheme
1.Principle of main equipment selection
2.Device Configuration Scheme
3.Equipment procurement method
Iii. Project plan
1.Principle of main equipment selection
2.Main construction, structure engineering scheme
Chapter VIII General project drawing, Transportation and public Utility Auxiliary Works
1. General layout
Ii. On-site and off-site transportation
1.Off-site transport volume and mode of transport
2.Volume and mode of transport
3.Transport facilities and equipment
Iii. Auxiliary public works of the project
1.Project water supply and drainage engineering
2.Project Power Supply Engineering
3.Project communication facility
4.Project heating facilities
5.Air separation, air pressure and refrigeration facilities
6.Project maintenance facilities
7.Project storage facilities
Chapter IX Energy and water saving of Projects
One, energy conservation analysis
1.Analysis of energy saving Measures
2.Analysis of energy consumption index
Two, water-saving analysis
1.Analysis of water-saving measures
2.Analysis of energy consumption index
Chapter X Project environmental impact assessment
I. Environmental conditions of the site
The impact of project construction and production on the environment
1.Environmental impact of project construction
2.The impact of pollutants produced in the project production process on the environment
Environmental protection measures
Iv. Environmental protection standards to be adopted by the project
5. Environmental impact assessment
Chapter 11 Project Labor safety, health and fire control
I. Hazard factors and degree
Ii. Safety measures
1.Adopt safe production and hazard - free process and equipment
2.Protective measures for dangerous parts and operations
3.Protective measures in dangerous places
4.Occupational disease prevention and health care measures
Three, fire control facilities
1.Fire hazard analysis
2.Fire rating
3.Fire control facilities
Chapter XII Project organization and Human resources allocation
I. Project organization
1.Project legal person establishment plan
2.Organizational plan and system diagram of project management organization
3.Adaptability analysis of project organization
Ii. Allocation of project human resources
1.Production shift
2.Labor quantity and skill quality requirements
3.Employee wages and benefits
4.Labor productivity level analysis
5.Source of staff and recruitment plan
6.Staff Training Programme
Chapter XIII Project Implementation Schedule
I. Project construction period
Ii. Project implementation schedule
Iii. Project Implementation Schedule (horizontal line chart)
Chapter 14 Project investment Estimation
I. Basis for project investment estimation
Ii. Project construction investment estimation
Iii. Project working capital estimation
Iv. Project investment estimation Table
Chapter 15 Project financial evaluation
I. Selection of basic data and parameters for project financial evaluation
1.Financial prices
2.Calculate period and production load
3.Financial benchmark rate of return setting
4.Other calculation parameters
Ii. Project operating income Estimation (Preparing operating income estimation Table)
Iii. Project cost estimation (prepare total cost estimation table and itemized cost estimation Table)
Iv. Project financial evaluation statement
1.Project financial cash flow statement
2.Project profit and loss and profit distribution statement
5. Analysis of project profitability indicators
1.Project financial internal rate of return
2.Financial net present value
3.Payback period
4.Rate of return on investment
Vi. Project break-even analysis
Vii. Conclusion of project financial evaluation
Chapter 16 Project social evaluation
I. Analysis of the project's impact on society
Ii. Analysis of the interoperability between the project and the location
1.The attitude and participation of project stakeholders towards the project
2.The attitude and support of all levels of the project organization to the project
3.The degree to which the cultural condition of the project area ADAPTS to the project
Iii. Project social risk analysis
4. Conclusion of social evaluation of the project
Chapter 17 Project Risk Analysis
I. Identification of major risk factors of the project (policy risk, market risk, technical risk, management risk and financial risk)
Ii. Analysis of project risk degree
Iii. Project risk prevention and risk reduction measures
Chapter 18 Conclusion and suggestion of project feasibility study
I. General description of the project recommendation scheme (Project conclusion)
Ii. Suggestions related to the project
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Grape Island Plan
I. Project Overview
1.1 Overview of Qinhuangdao City
1.2 Overview of Qinhuangdao tourism market
1.3 Project Location
1.4 Project traffic environment
Ii. Project planning
2.1 Grape Island tourism comprehensive project construction planning
2.2 Grape Island tourism comprehensive project planning
2.3 Preliminary design of each node
Iii. Market research related to the project
3.1 Research on international market and domestic market
3.2 National Policies
Iv. Project positioning and function configuration
4.1 Project positioning, development concept and target market
4.2 Function Configuration
5. Introduction and comparison of surrounding typical projects
5.1 Location relationship between peripheral typical projects and this project
5.2 Introduction to Daihe Courtyard Project
5.3 Introduction to The Imperial Villa Longwan Project
5.4 Introduction to Outback Blue Bay Project
5.5 Introduction to Summer Palace Project
5.6 Comparison between typical Projects and this project
6. Project analysis
6.1 Economic Analysis
6.2 S W O T analysis
Vii. Project progress
7.1 Progress of project application
7.2 Appendix of technical work progress of the project
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Aidphar Corporate Thinking
……Microscopic environment
1.The basic state of the pharmaceutical industry
The implementation of GMP standards will eliminate nearly two thousand enterprises.
The level of low-level development of new drugs has been basically under control.
Small scale and large quantity are still the main characteristics.
Few dosage forms, few varieties.
During the ninth five-year plan period, the market conversion rate of new drugs was low, and some drugs with good prescriptions failed to achieve marketization.
The consumption of fake drugs is still very serious in rural areas.
There are still a lot of enterprises that make false words, empty words and fake medicines.
2.Basic condition of medicine circulation
Drugstore chains are growing rapidly.
Online bidding to purchase drugs appeared.
Hospital bidding for centralized procurement of drugs is developing.
Online medical consultation opened.
Private pharmaceutical wholesalers are developing faster.
3.The basic state of the enterprise
Funds are limited.
GMP technical transformation is under way.
Private system.
R&D.
Marketing teams are being formed and customer relationships are being established
Good relationship with industry and local government
Human resources understanding, planning in place, the main framework is basically formed.
4.Competitive Conditions (Pharmaceutical industry)
Children's professional brands: Tylenol, Baifu Exin
Children's professional manufacturers: Zhejiang Renji, Johnson & Johnson
History of children's medicine to start successful manufacturers: Nanjing Chengong, Shanxi Yabao, Zhejiang Kangenbei
The manufacturer that is selling children's medicine now: Tianjin Nanhua
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Aidphar Corporate Value
Our enterprise spirit is integrity, innovation, pragmatism and efficiency.
This is the only raison d 'etre - and a profound summary of the long process of practice.
Honesty is the cornerstone, innovation is the power, pragmatism is the guarantee, efficiency is the goal.
The core of enterprise spirit is good faith -- without good faith as the foundation, innovation, pragmatic, efficient are empty;
Wholeheartedness is spirit, not sincere in the face of the market, customers, how to talk about pragmatic, efficient;
Without sincere belief, how to learn and how to innovate.Innovation requires the ability to learn.
Innovation is the eternal theme of enterprise development, deceiving consumers "innovation" is meaningless, only on the basis of integrity, innovation can highlight its sustainable significance, can be rooted in the market -- create products, meet the needs.
Pragmatism is the fundamental guarantee of enterprise success, nine layers of Taiwan, from the base of earth - without pragmatism, no matter how good the ideal is just a bubble, integrity, innovation are all invalid;Only pragmatism can ensure that the direction of the enterprise is not left or right, towards the goal.
High efficiency is the goal of a team, integrity, innovation and pragmatism are all for high efficiency, with high efficiency hope will not be broken, in order to seize the opportunity to develop themselves.
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Aidphar Team Values
What is a team?
A team is a small group of people with complementary skills who are willing to take mutual responsibility for common goals, performance goals, and methods.
1. What are complementary skills?
Complementary skills can be divided into three categories:
A.Technical or functional expertise;
B.Problem-solving skills and decision-making skills;
C.Interpersonal skills.
We do not deny the advice and skills of experts, but we pay more attention to the handling of interpersonal relationships, whether in channel building or customer loyalty cultivation, which is particularly lethal to marketing and sales departments.
2. For a common purpose
Fighting for the team as a whole and exuberant pioneering spirit, all from this - the common purpose.Mutually agreed objectives include: near-term performance targets and overall objectives.
A.Common meaningful purpose sets tone and ambition;
B.The process by which teams form a common purpose is a process of much discussion, which in itself conveys a rich and varied set of meanings.
3. Specific performance targets are part of the overall purpose
A.Everyone can work in different directions and fields, but the work goal must be consistent with the team's task;
B.Specific goals help teams communicate clearly and engage in constructive conflict;
C.Specific performance goals have a certain effectiveness and long-term, which helps to focus the team's energy on
In the pursuit of results, in this sense, the source of sustainable development of an enterprise must be a sustainable development team;
D.Performance targets have a strong appeal.
4. The significance of combining the two
First of all, we emphasize that every successful enterprise or potential successful enterprise has a significant characteristic: the cognition of social role -- citizenship. Only by recognizing this point, the enterprise will have a peaceful state of mind and pragmatic business philosophy, which are exactly the foundation of successful enterprises.
5. Use a common approach
CIS strategy, under the condition of fierce market competition, has become one of the innovative integrated strategies of enterprises in a certain period.As a matter of fact, we can summarize it as follows: no matter the enterprise person, business or business, all of them have been branded with the brand of "using common methods". Therefore, we have reason to believe that a simple phrase "using common methods", once divided into segments, will rise to the height of strategy.
A comprehensive, deep and effective team is one in which team members take on different leadership, direct and indirect responsibilities in different positions over time.
6. Take mutual responsibility
There is a way can be the most direct test of whether a team benign operation - that is the responsibility of since I entrust (in other words, stalling phenomenon is serious in the work), because benign team under the drive of common goals, will take the initiative to perform the function of each department and each person should bear the responsibility and obligation.
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Aidphar Cultural Values
The marketing background:
(1) Macro environment
1.Political/legal environment
(1) Deng Xiaoping Theory established since the 15th CPC National Congress and a series of reform and opening up policies established at the fifth Plenary Session of the 15th CPC Central Committee have brought good opportunities for the development of enterprises.
(2) The target of lifting large and medium-sized state-owned enterprises out of poverty in three years has been basically achieved, the socialist market economy is still being established, and the market environment in the transition period is still very severe.
3) The Outline of the tenth Five-Year Plan was formulated and implemented
The planned growth of the TCM industry is 10.2%, indicating that the pharmaceutical industry still has large room for growth.
(4) The western development strategy implemented by the State
The implementation of the strategy will benefit more than 300 million people in western China, and will also stimulate domestic demand and promote the further development of the domestic economy.
(5) The state has promulgated some laws "Company Law", "Private Enterprise Law", "Cooperative Enterprise Law", "Sole proprietorship Enterprise Law", "Township Enterprise Law", which is conducive to regulating the behavior of enterprises.
(6) During the fifteenth five-year plan, the VAT shifted to the direction of consumption, and the tax burden of enterprises decreased.
(7) The awareness of environmental protection has been strengthened, and the law has been gradually improved.
(8) The State Administration of Taxation issued restrictions on enterprises to publish advertisements.
(9) The state implements GMP standards for pharmaceutical enterprises.
(10) The State exercises classified control over drugs.
(11) The State has carried out a series of medical reforms:
Separate hospitals and pharmacies;Hospitals to carry out profit and non - profit reform, staff medical reform designated trial.
(12) The newly promulgated Drug Law will come into effect on December 1.
(13) The national standard management of the pharmaceutical industry has established a vertical management system.
(14) The protection period of national achievements in drug research and development has been extended.
(15) ADR institutions started.
(16) The overall reduction of drug prices by the state.
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Advice on the Investment Strategy of Chinese Investment Company
Issuing special Treasury bonds to purchase foreign exchange and injecting foreign exchange into the State foreign exchange investment corporation is an important measure for China to actively use excess foreign exchange funds to expand investment channels.It is an important macro-control measure;It is conducive to improving the income level of foreign exchange assets;It is also beneficial to reduce the scale of China's foreign exchange reserves;It will help ease the pressure on RMB appreciation.State leaders made an important speech to the society on this major national decision. Relevant departments have explained the purpose of issuing special Treasury bonds and the positive role they will play for many times. Experts in the financial sector have made a lot of positive analysis on this.In short, it is a good thing for the interests of the country and the people, and we strongly support it.
However, the issuance of special government bonds to buy foreign exchange raises some concerns.The market is most concerned about the issue of the object, way, pace, risk and other issues may directly affect the success or failure of this important decision.The state foreign Exchange Investment Corporation is about to manage a huge amount of national wealth, and to put that money to good use in a way that yields more than the foreign exchange reserves.The huge investment yield pressure is a severe challenge to the soon-to-be established China Investment Corporation limited (hereinafter referred to as "CIC").After all, special national debt concerns national economic security and requires comprehensive and detailed planning and a practical implementation mechanism.To this end, we put forward some suggestions for leaders to make decisions.
……
Introduction -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 2
I. The historical mission of China Investment Corporation ------------------------4
Ii. The significance of the establishment of "CIC" to China's economic development ------------------4
3. Suggestions on investment direction, approach and structure ------------------------5
4. Monetary flexibility theory applied to CIC --------------------------------7
V. Implementation plan of special National debt ------------------------------------8
(I) Restructuring plan --------------------------------------8
(2) Subscription plan -------------------------------------10
(3) Technical solution -------------------------------------12
(4) Operation plan -------------------------------------14
(5) Market mechanism -------------------------------------17
(vi) The advantages and operation errors of this scheme -----------------------18
Vi. Risk prediction of special Treasury bonds -----------------------------------19
Currency reform and special Treasury bonds -----------------------------------22
Suggestions on the organizational structure of CIC ---------------------------------28
Theoretical basis and explanation of terms -----------------------------------30
Conclusion -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- - 38
Attached: BRIEF analysis of CIC's overseas investment -------------------------------------38
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STR6006CN_Advice on the Investment Strategy of Chinese Investment Company
STR6006EN_Advice on the Investment Strategy of Chinese Investment Company
Chinese Minigolf Sport Development Plan（2020-2024）
In the context of deepening reforms, Minigolf sport in China is facing new challenges and greater development opportunities. In order to ensure the comprehensive, coordinated, and sustainable development of Minigolf, China Minigolf Promotion Committee adopts the "Guiding Opinions on Accelerating the Development of the Sports Industry" from the General Office of the State Council, the "Thirteenth Five-year Plan for the Development of Sports” from General Administration of Sports,China the spirit of the documents such as the "Fitness Regulations", to make planning and development directions. Based on the research and analysis of the development status of Minigolf, this plan is formulated……
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STR6005CN_Chinese Minigolf Sport Development Plan（2020-2024）
STR6005EN_Chinese Minigolf Sport Development Plan（2020-2024）
Development Report on Chinese Washing Industry 2015
China Washing and Dyeing Industry Development Report is organized and compiled by Washing and Dyeing Committee of China Chamber of Commerce (hereinafter referred to as washing and Dyeing Committee) in accordance with the requirements of Ministry of Commerce of the People's Republic of China for purchasing services.On the one hand, this report conducts calculation and qualitative analysis based on the statistical data of typical enterprises in washing and dyeing industry in 2013 and 2014 from the Statistical Information Platform of Commerce Department.On the other hand, according to the actual situation of the washing and dyeing industry in 2013 and 2014 of the industry information platform of the Washing and dyeing Commission, the results are estimated and qualitative analysis is made according to the basic practice of international conventions.Given the limitations of the statistical methods for typical enterprises, the actual size of the industry development may be larger than the results estimated in this report, considering the mobility of the industry's unincorporated operating units, employees and unstatistical factors.In this report, the official data of the Ministry of Commerce are analyzed before the statistical analysis of the data of the Commission of Washing and Dyeing.The report tries to accurately reflect the development status of China's washing and dyeing industry in 2014, the main practices of the Washing and Dyeing Commission and the main problems existing in the industry, and puts forward relevant policy suggestions based on the judgment of the Washing and dyeing Commission on the development of the washing and dyeing industry, providing reference for the competent government departments and the industry.
In the process of compiling this report, some local washing and dyeing industry associations, typical enterprises and some industry experts have given great support, which is hereby appreciated.
China washing and dyeing Industry development report
A typical investigation, industry and analysis...4
(a) wash industry scale analysis... 4
(2) wash industry structure analysis... 5
(3) the washing and dyeing industry benefit analysis... 7
(4) wash industry modernization degree analysis... 10
(5) wash industry contribution analysis... 12
(6) degree of standardization system construction of washing and dyeing industry analysis... 14
(7) wash industry brand construction development situation analysis... 15
Second, the industry association to promote the development of industry play an important role in...15
(a) vigorously promotes the industry focus... 16
(2) crack industry development problem... 18
(3) to foster industry development hot spot... 21
(4) innovation industry development highlights...... 23
Three, the existence question and the reason analysis...26
(a) the problems existing in the... 26
(2) the analysis of the causes... 27
Four, trend prediction...28
(a) The standardization system is basically formed, and the industry development is further standardized................. 28
(2) Strengthen vocational training and evaluation work, speed up the process of professionalism................. 29
(three) in response to low-carbon environmental protection policies, the concept of enterprise environmental protection gradually formed................. 30
(four) hold large-scale activities more gravity, industry mutual assistance and exchange more closely.......... 30
China washing and dyeing Industry development report
face up to reform adjustment development opportunity, our country market will appear four changes...... 31
(vi) Adhere to the concept of service-oriented, the role of the association is more prominent............. 31
Five, the policy Suggestions...32
(a) The government should strengthen guidance to promote the industry upgrade to modern service.......... 32
(2) in the new service format, to provide customers with better service..................... 33
(3) The government should adopt the way of purchasing services to further improve the standardization system...... 33
(4) The government should increase policy support and guide the standardized development of washing and dyeing enterprises...... 34
(5) The government should attach importance to the construction of trade associations and let them play their due role............. 34
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STR6004 CN_Development Report on Chinese Washing Industry 2015
STR6004 EN_Development Report on Chinese Washing Industry 2015
Aidphar Brand Identification Strategy
Brand Identity, also known as Brand Identity (BI for short), is a relatively new concept. BI in this case refers to the things that come from the same source and are converted into symbols, information and products themselves in the field of communication in the lower level marketing activities of enterprises, and can make consumers face more and more different brands. Corporate behavior that is influenced by many aspects of brand identity and can be recalled in succession -- whether it is the product, or the company, or the logo, or the corporate standard color, or the endorsement of the corporate image, even the advertising snippet and corporate promotional materials, and can influence and continue the persistence of this memory.
2.The essence of brand identity is
What is the value of a brand?
What is the personality of the brand?
What is the long-term and ultimate goal of the brand?
How consistent is the brand?
What is the basic status of the brand?
What is the brand identification symbol?
These six questions point to brand definition and constitute the connotation of brand. Brand identification can form the basis for brand communication and in-depth management of extension in a specific period.
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Basic Plan of Lengjiawan Project
Background: We are not Japan or Taiwan, and there is a complete strategic idea and significance in regenerating the countryside under the restriction of different policy and culture
1. A large number of villages and stock assets have disappeared in rural areas, and the village life and industrial model urgently need to be updated. Upgrading the new rural model is a core demand for urbanization
2. The innovation of the new rural mode will guide the society to realize the industrial upgrading of the collective land system and help promote the reform of the national collective land listing and trading system.
3. The new village construction team needs strong idealism and strong policy support
4. There are big obstacles and bottlenecks in the implementation and promotion of government platform companies, which is the core guidance of the policy……
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Brief Investment Analysis of ### Land Reclaiming Engineering
I just received an email this morning. I learned about the latest communication progress of ## Island project and made a simple analysis which is to communicate the situation with numbers to make a statement,. it may be inaccurate, and just take it as a drafted summary
In general, ### project, as a characteristic large-scale tourism and commercial and residential real estate project, is undoubtedly promising.However, for specific investors, it is necessary to do what one can. The cooperation is not a pure "capital cooperation", and the project also selects investors within a limited range, which limits the progress of the project to some extent and increases investment risks.Therefore, the strength of the target investors and financing capacity is crucial.This is also what I am most worried about at present, so I have made a preliminary analysis of the project operation in the past five years for your reference.Since I don't know much about this industry, there are inevitably some inappropriate places.
Starting from the entry of new shareholders, based on the construction of three residential projects totaling 300,000 square meters within five years, the investment risks and benefits of new shareholders are simply analyzed.Through the presentation of the possible cash flow situation in five years, the possible benefits and risks of medium, optimistic and pessimistic situations are analyzed.(See attached table for details)
Through a simple analysis, I still feel that this project is a big burden and difficult compared with our strength……
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STR6001CN_Brief Investment Analysis of ### Land Reclaiming Engineering
STR6001EN_Brief Investment Analysis of ### Land Reclaiming Engineering
Summary Report on Clinical Trial of Home Breast Examining Device
I. Background and purpose of pre-experiment
Breast cancer is one of female malignant tumors with high mortality, which seriously threatens women's health. Screening is an effective means to reduce the mortality of breast cancer.Breast near infrared (NIR) screening has been used for more than 80 years.Compared with benign tissue, malignant tumors have more blood vessels, higher blood volume and increased levels of deoxygenated blood.NIR was able to see these changes using a specific wavelength of light (550 to 650nm, the absorption peak of hemoglobin).In recent years, the development of light-emitting diode (LED) technology has enabled the miniaturization of the 625+10 nm near-infrared fluoroscopy device, which can be designed as a hand-held instrument, namely the "breast radiography".The device emits harmless visible red light at that wavelength and appears black where blood vessels are dense (because hemoglobin absorbs the red light), thus indicating a potential malignancy.
The accuracy of mammography as a breast cancer screening method will be evaluated in the future.However, breast fluoroscopy (TBS) is highly dependent on the experience and skills of the operator, and the judgment criteria and demonstration images for various breast diseases have not been unified yet, which may affect the evaluation results of future trials.To this end, the preliminary experiment was carried out to review TBS of clearly diagnosed benign and malignant breast diseases and normal women, summarize the imaging characteristics of various types of breast and obtain typical TBS images, which will be used for TBS training in the future and guide the development of the next evaluation test.
2. Pre-experiment method
1. Selection of experimental subjects and sample size
Six categories of subjects were included: breast cancer (including all clinical stages and types), benign breast fibroma, breast cyst, benign breast hyperplasia, and normal breast women, with 20 cases in each category, 100 cases in total.In addition, 3 patients with mammary gland inflammation were added during the experiment.Inclusion criteria: ① No breast or mass resection;② There are clear imaging or pathological diagnosis results;③ Voluntarily participate in the survey and sign the informed consent.
2. Check procedures and flow charts
(1) Check the environment: Check in the dark room.
(2) inspection procedures :(figure 1)
In the first step, the clinician explained the project to the subjects who met the inclusion criteria, and the subjects entered the examination room after signing the informed consent letter.
The second step was to number the subjects and conduct an epidemiological investigation (including general demographic characteristics, reproductive history, disease history and family history).
The third step was to read the imaging or pathological diagnosis report of the subject. After locating the lesion through observation and palpation, the breast radiography was used to focus on the lesion location, and the TBS imaging features of the lesion were carefully observed, and the image data were collected.Afterward, a thorough examination of both breasts and armpits was performed.
Step 4: Fill in the Evaluation Form of Breast Optical Detector Examination (TBS), and record the TBS imaging characteristics of various breast diseases from the aspects of overall breast transmittance, mass shadow, vascular shadow and the relationship between them.
(3) Examination position: Client is topless, sitting or standing facing the examiner, leaning forward slightly with chest relaxed.
(4) Examination method: The examiner holds the mammary diptometer in his left hand, and the light source is close to the lower part of the breast. The breast is held up and the intensity of the light source is adjusted, and the four parts of the areola, the inner side of the breast, the outer side of the breast and the armpit are observed in order.
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LSC6007CN_Summary Report on Clinical Trial of Home Breast Examining Device
LSC6007EN_Summary Report on Clinical Trial of Home Breast Examining Device
Construction Plan of Elemage Medical Devices Manufacturing Site
Project name: Construction of portable medical electronic product industrialization base
Project Unit: Beijing Elemage (Shanxi) Technology Co., LTD
Time: Nov. 2010
1. Project Introduction
Beijing Yili Magi Technology Co., Ltd. is a high-tech enterprise registered in Beijing Shangdi Economic Development Zone, mainly committed to the research and development of health-related medical devices, medical materials and other products, the research team is composed of senior technical personnel at home and abroad.The company has a series of product projects under development, so far 5 projects have been approved, and 2 designs and prototype trial production have been completed. According to the project development plan, by the end of 2012, 4 medical electronic products and health related products with the approval number of medical devices will be completed and gradually introduced to the market.In order to speed up the product launch and give full play to the advantages of local funds and policies in Gaoping, Shanxi, the company has decided to establish Beijing Yili Magi (Shanxi) Science and Technology Co., LTD., transplant the project to Gaoping, Shanxi, and establish a production base mainly for producing portable medical electronic products.
According to the overall development plan of the company, the company plans to 8 to 10 years, in both the technology and the production scale and economic benefit etc., have become the industry's leading enterprises and industry guide, become the domestic products industry standard drafting makers, to firmly grasp and guide the development direction of the industry, the formation of ELEMAGE brand series of products, Build a professional company with certain brand benefits, and finally realize the overall listing of the company.
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LSC6006CN_Construction Plan of Elemage Medical Devices Manufacturing Site
LSC6006EN_Construction Plan of Elemage Medical Devices Manufacturing Site